:root {
  --analytics-paper: #f7f5f1;
  --analytics-ink: #071d49;
  --analytics-copy: #284664;
  --analytics-blue: #0a5cff;
  --analytics-sky: #d9eef3;
  --analytics-mint: #dcefdc;
  --analytics-violet: #e7dbf1;
  --analytics-line: rgba(7, 29, 73, 0.16);
  --analytics-white: #fff;
}

html {
  background: var(--analytics-paper);
  scrollbar-color: rgba(7, 29, 73, 0.32) var(--analytics-paper);
}

body.analytics-page {
  min-width: 320px;
  margin: 0;
  overflow-x: hidden;
  background: var(--analytics-paper);
  color: var(--analytics-ink);
}

.analytics-page .site-header {
  color: var(--analytics-ink);
}

.analytics-page .skip-link {
  position: fixed;
  z-index: 10000;
  top: 0.75rem;
  left: 0.75rem;
  padding: 0.65rem 0.9rem;
  border-radius: 0.65rem;
  background: var(--analytics-ink);
  color: #fff;
  font-weight: 650;
  transform: translateY(calc(-100% - 1rem));
  transition: transform 180ms ease-out;
}

.analytics-page .skip-link:focus-visible {
  transform: translateY(0);
}

.analytics-page main {
  display: block;
  min-height: 0;
  padding: 0;
}

.analytics-hero {
  position: relative;
  isolation: isolate;
  min-height: min(58rem, 100svh);
  padding: clamp(9rem, 16svh, 12rem) clamp(1.5rem, 5vw, 5rem) clamp(3.5rem, 7vw, 7rem);
  overflow: hidden;
  background: var(--analytics-paper);
}

.analytics-hero::before {
  position: absolute;
  z-index: -2;
  right: -13%;
  bottom: -26%;
  left: -13%;
  height: 60%;
  content: "";
  border-top: 1.5px solid var(--analytics-blue);
  border-radius: 50% 50% 0 0 / 19% 19% 0 0;
           background: var(--impact-field, var(--analytics-sky));
}

.analytics-hero::after {
  position: absolute;
  z-index: -1;
  top: 14%;
  right: -18rem;
  width: min(48vw, 40rem);
  aspect-ratio: 1;
  content: "";
  border: 1px solid rgba(10, 92, 255, 0.22);
  border-radius: 50%;
}

.analytics-hero__inner {
  display: grid;
  grid-template-columns: minmax(22rem, 0.86fr) minmax(28rem, 1.14fr);
  gap: clamp(2rem, 5vw, 6rem);
  align-items: center;
  width: min(100%, 96rem);
  margin: 0 auto;
}

.analytics-hero__copy {
  position: relative;
  z-index: 2;
  max-width: 42rem;
}

.analytics-hero h1 {
  max-width: 7.5ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(3.35rem, 6.8vw, 6rem);
  font-weight: 650;
  letter-spacing: -0.035em;
  line-height: 0.89;
  text-wrap: balance;
}

.analytics-hero__lede {
  max-width: 34rem;
  margin: clamp(2rem, 4vw, 3.6rem) 0 0;
  color: var(--analytics-copy);
  font-size: clamp(1.12rem, 1.45vw, 1.42rem);
  font-weight: 440;
  line-height: 1.5;
  text-wrap: pretty;
}

.analytics-hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 1.35rem;
  align-items: center;
  margin-top: 2rem;
}

.analytics-button {
  display: inline-flex;
  gap: 0.75rem;
  align-items: center;
  justify-content: center;
  min-height: 3.25rem;
  padding: 0.85rem 1.2rem;
  border-radius: 999px;
  background: var(--analytics-ink);
  color: #fff;
  font-size: 0.82rem;
  font-weight: 780;
  letter-spacing: 0.01em;
  text-decoration: none;
  transition: background 180ms ease, transform 180ms ease;
}

.analytics-button span {
  font-size: 1.25rem;
  line-height: 0.7;
}

.analytics-button:hover,
.analytics-button:focus-visible {
  background: var(--analytics-blue);
  transform: translateY(-2px);
}

.analytics-text-link {
  display: inline-flex;
  gap: 0.45rem;
  align-items: center;
  color: var(--analytics-ink);
  font-size: 0.82rem;
  font-weight: 760;
  text-decoration: underline;
  text-decoration-style: dotted;
  text-underline-offset: 0.28rem;
}

.analytics-text-link:hover,
.analytics-text-link:focus-visible {
  color: var(--analytics-blue);
}

.analytics-hero__note {
  max-width: 29rem;
  margin: 2.4rem 0 0;
  padding-top: 1rem;
  border-top: 1px solid var(--analytics-line);
  color: #52657b;
  font-size: 0.78rem;
  line-height: 1.5;
}

.analytics-hero-art {
  position: relative;
  width: min(100%, 46rem);
  margin: 0 auto;
  overflow: hidden;
  border: 1px solid rgba(7, 29, 73, 0.14);
  border-radius: 1.3rem;
  background: var(--analytics-white);
  box-shadow: 0 1.8rem 4rem rgba(7, 29, 73, 0.14);
  transform: rotate(1.15deg);
}

.analytics-hero-art img {
  display: block;
  width: 100%;
  height: auto;
}

.analytics-path-board {
  position: relative;
  width: min(100%, 44rem);
  margin: 0 auto;
  overflow: hidden;
  border: 1px solid rgba(7, 29, 73, 0.15);
  border-radius: 1.3rem;
  background: var(--analytics-white);
  box-shadow: 0 1.8rem 4rem rgba(7, 29, 73, 0.14);
  transform: rotate(1.15deg);
}

.analytics-path-board::after {
  position: absolute;
  right: -3rem;
  bottom: -4rem;
  width: 12rem;
  height: 12rem;
  content: "";
  border: 1px solid rgba(10, 92, 255, 0.2);
  border-radius: 50%;
  pointer-events: none;
}

.analytics-path-board__top {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding: 1.15rem 1.35rem;
  border-bottom: 1px solid var(--analytics-line);
  color: #617287;
  font-size: 0.61rem;
  font-weight: 800;
  letter-spacing: 0.12em;
}

.analytics-path-board__body {
  position: relative;
  padding: clamp(2rem, 5vw, 3.8rem) clamp(1.3rem, 4vw, 3.4rem) 2rem;
}

.analytics-path-board__line {
  position: absolute;
  top: 3.3rem;
  bottom: 7.8rem;
  left: clamp(2.7rem, 8vw, 5rem);
  width: 1px;
  background: linear-gradient(to bottom, var(--analytics-blue), rgba(10, 92, 255, 0.12));
}

.analytics-path-board__steps {
  display: grid;
  gap: clamp(1.6rem, 3.8vw, 2.8rem);
  position: relative;
  z-index: 1;
  padding: 0;
  margin: 0;
  list-style: none;
}

.analytics-path-board__steps li {
  display: grid;
  grid-template-columns: clamp(2.7rem, 8vw, 5rem) minmax(0, 1fr);
  gap: 1.1rem;
  align-items: center;
}

.analytics-path-board__node {
  display: grid;
  place-items: center;
  width: clamp(2.35rem, 6vw, 3.15rem);
  aspect-ratio: 1;
  border: 4px solid var(--analytics-white);
  border-radius: 50%;
  box-shadow: 0 0 0 1px rgba(7, 29, 73, 0.14);
  color: var(--analytics-ink);
  font-size: 0.67rem;
  font-weight: 850;
}

.analytics-path-board__node--sky { background: var(--analytics-sky); }
.analytics-path-board__node--violet { background: var(--analytics-violet); }
.analytics-path-board__node--mint { background: var(--analytics-mint); }

.analytics-path-board__steps small,
.analytics-path-board__answer span {
  display: block;
  margin-bottom: 0.35rem;
  color: #617287;
  font-size: 0.61rem;
  font-weight: 850;
  letter-spacing: 0.12em;
}

.analytics-path-board__steps strong {
  display: block;
  max-width: 23ch;
  color: var(--analytics-ink);
  font-size: clamp(1rem, 1.7vw, 1.25rem);
  font-weight: 650;
  letter-spacing: -0.025em;
  line-height: 1.08;
}

.analytics-path-board__answer {
  position: relative;
  z-index: 1;
  margin: 2.2rem 0 0 clamp(2.7rem, 8vw, 5rem);
  padding: 1rem 1.2rem 1.1rem;
  border-radius: 0.85rem;
  background: var(--analytics-ink);
  color: #fff;
}

.analytics-path-board__answer span { color: #a9c7ff; }
.analytics-path-board__answer strong { font-size: 1.05rem; font-weight: 650; letter-spacing: -0.02em; }

.analytics-benefits,
.analytics-process,
.analytics-boundaries {
  padding: clamp(6rem, 10vw, 10rem) clamp(1.5rem, 5vw, 5rem);
}

.analytics-benefits {
  background: var(--analytics-paper);
}

.analytics-section-intro,
.analytics-process__intro,
.analytics-boundaries__intro {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(18rem, 0.8fr);
  gap: clamp(2rem, 7vw, 8rem);
  align-items: end;
  width: min(100%, 92rem);
  margin: 0 auto;
}

.analytics-section-intro h2,
.analytics-process__intro h2,
.analytics-boundaries__intro h2,
.analytics-questions__intro h2,
.analytics-signals__intro h2 {
  max-width: 12ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(2.75rem, 5.8vw, 6.1rem);
  font-weight: 650;
  letter-spacing: -0.052em;
  line-height: 0.92;
  text-wrap: balance;
}

.analytics-section-intro p,
.analytics-process__intro > p,
.analytics-boundaries__intro > p,
.analytics-questions__intro > p,
.analytics-signals__intro > p,
.analytics-close p {
  max-width: 34rem;
  margin: 0;
  color: var(--analytics-copy);
  font-size: clamp(1rem, 1.35vw, 1.22rem);
  line-height: 1.55;
  text-wrap: pretty;
}

.analytics-benefits__grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1rem;
  width: min(100%, 92rem);
  margin: clamp(3rem, 6vw, 6rem) auto 0;
}

.analytics-benefit {
  min-height: 27rem;
  padding: clamp(1.35rem, 2.6vw, 2.6rem);
  border-radius: 1.15rem;
  box-shadow: 0 1rem 2.5rem rgba(7, 29, 73, 0.08);
}

.analytics-benefit--sky { background: var(--analytics-sky); }
.analytics-benefit--violet { background: var(--analytics-violet); }
.analytics-benefit--mint { background: var(--analytics-mint); }

.analytics-benefit__word {
  display: block;
  margin-bottom: clamp(5rem, 10vw, 9rem);
  color: var(--analytics-blue);
  font-size: clamp(0.75rem, 1vw, 0.9rem);
  font-weight: 900;
  letter-spacing: 0.15em;
}

.analytics-benefit h3 {
  max-width: 13ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(1.8rem, 3vw, 3.15rem);
  font-weight: 650;
  letter-spacing: -0.045em;
  line-height: 0.96;
}

.analytics-benefit > p:not(.analytics-benefit__question) {
  max-width: 31ch;
  margin: 1.4rem 0 0;
  color: var(--analytics-copy);
  font-size: 0.94rem;
  line-height: 1.5;
}

.analytics-benefit__question {
  max-width: 24ch;
  margin: 2rem 0 0;
  color: var(--analytics-ink);
  font-size: 0.74rem;
  font-weight: 800;
  line-height: 1.35;
}

.analytics-questions {
  display: grid;
  grid-template-columns: minmax(18rem, 0.75fr) minmax(0, 1.25fr);
  gap: clamp(3rem, 9vw, 10rem);
  align-items: start;
  padding: clamp(6rem, 10vw, 10rem) clamp(1.5rem, 5vw, 5rem);
  background: var(--analytics-ink);
  color: #fff;
}

.analytics-questions__intro {
  position: sticky;
  top: 7rem;
}

.analytics-questions__intro h2 {
  color: #fff;
  font-size: clamp(2.7rem, 5vw, 5.4rem);
}

.analytics-questions__intro > p {
  margin-top: 2rem;
  color: #c5d5e9;
}

.analytics-question-list {
  display: grid;
  gap: 0;
  width: min(100%, 58rem);
  justify-self: end;
}

.analytics-question-row {
  display: grid;
  grid-template-columns: 3.5rem minmax(0, 1fr) auto;
  gap: 1.3rem;
  align-items: start;
  padding: 2rem 0;
  border-top: 1px solid rgba(255, 255, 255, 0.21);
}

.analytics-question-row:last-child {
  border-bottom: 1px solid rgba(255, 255, 255, 0.21);
}

.analytics-question-row__mark {
  display: block;
  width: 2.35rem;
  height: 0.35rem;
  margin-top: 0.85rem;
  border-radius: 999px;
  background: #a9c7ff;
}

.analytics-question-row h3 {
  margin: 0;
  color: #fff;
  font-size: clamp(1.35rem, 2vw, 2rem);
  font-weight: 630;
  letter-spacing: -0.03em;
  line-height: 1.04;
}

.analytics-question-row p {
  max-width: 39rem;
  margin: 0.65rem 0 0;
  color: #c5d5e9;
  font-size: 0.92rem;
  line-height: 1.5;
}

.analytics-question-row__tag {
  padding-top: 0.25rem;
  color: #a9c7ff;
  font-size: 0.63rem;
  font-weight: 850;
  letter-spacing: 0.12em;
}

.analytics-process {
  background: var(--analytics-violet);
}

.analytics-process__intro h2 { color: var(--analytics-ink); }

.analytics-process__callout {
  grid-column: 2;
  max-width: 28rem !important;
  padding-top: 1rem;
  border-top: 1px solid rgba(7, 29, 73, 0.3);
  color: var(--analytics-ink) !important;
  font-size: 0.84rem !important;
  font-weight: 820;
}

.analytics-process__track {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0;
  width: min(100%, 92rem);
  margin: clamp(4rem, 8vw, 8rem) auto 0;
  border-top: 1px solid rgba(7, 29, 73, 0.3);
}

.analytics-process-step {
  position: relative;
  min-height: 19rem;
  padding: 1.5rem clamp(1rem, 2.5vw, 2rem) 0 0;
  border-right: 1px solid rgba(7, 29, 73, 0.22);
}

.analytics-process-step + .analytics-process-step {
  padding-left: clamp(1rem, 2.5vw, 2rem);
}

.analytics-process-step:last-child { border-right: 0; }

.analytics-process-step__number {
  display: grid;
  place-items: center;
  width: 2.4rem;
  aspect-ratio: 1;
  margin-bottom: 4.5rem;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.55);
  color: var(--analytics-ink);
  font-size: 0.72rem;
  font-weight: 850;
}

.analytics-process-step--active .analytics-process-step__number {
  background: var(--analytics-blue);
  color: #fff;
}

.analytics-process-step h3 {
  max-width: 12ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(1.4rem, 2.2vw, 2.2rem);
  font-weight: 650;
  letter-spacing: -0.04em;
  line-height: 0.98;
}

.analytics-process-step p {
  max-width: 24ch;
  margin: 1rem 0 0;
  color: var(--analytics-copy);
  font-size: 0.88rem;
  line-height: 1.5;
}

.analytics-signals {
  padding: clamp(6rem, 10vw, 10rem) clamp(1.5rem, 5vw, 5rem);
  background: var(--analytics-sky);
}

.analytics-signals__intro {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(18rem, 0.75fr);
  gap: clamp(2rem, 7vw, 8rem);
  align-items: end;
  width: min(100%, 92rem);
  margin: 0 auto;
}

.analytics-signals__stage {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(16rem, 0.65fr);
  gap: clamp(2rem, 6vw, 7rem);
  align-items: center;
  width: min(100%, 92rem);
  margin: clamp(4rem, 8vw, 8rem) auto 0;
}

.analytics-signal-loop {
  position: relative;
  min-height: 19rem;
}

.analytics-signal-loop__track {
  position: absolute;
  top: 2.2rem;
  right: 5%;
  left: 5%;
  height: 8rem;
  border-top: 2px solid var(--analytics-blue);
  border-radius: 50%;
  transform: rotate(-4deg);
}

.analytics-signal-loop__track::after {
  position: absolute;
  right: -0.25rem;
  bottom: -0.28rem;
  width: 0.55rem;
  height: 0.55rem;
  content: "";
  border-top: 2px solid var(--analytics-blue);
  border-right: 2px solid var(--analytics-blue);
  transform: rotate(38deg);
}

.analytics-signal-loop ol {
  position: relative;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  padding: 0;
  margin: 0;
  list-style: none;
}

.analytics-signal-loop li {
  display: grid;
  align-content: start;
  min-height: 15rem;
  padding: 1rem;
  border: 1px solid rgba(7, 29, 73, 0.2);
  border-radius: 1rem;
  background: rgba(255, 255, 255, 0.58);
}

.analytics-signal-loop li:nth-child(2) { margin-top: 4rem; }
.analytics-signal-loop li:nth-child(3) { margin-top: 1.25rem; }

.analytics-signal-loop li span {
  color: var(--analytics-blue);
  font-size: 0.62rem;
  font-weight: 880;
  letter-spacing: 0.12em;
}

.analytics-signal-loop li strong {
  max-width: 11ch;
  margin-top: 4.5rem;
  color: var(--analytics-ink);
  font-size: clamp(1.2rem, 2vw, 1.8rem);
  font-weight: 650;
  letter-spacing: -0.04em;
  line-height: 0.98;
}

.analytics-signal-loop li small {
  max-width: 18ch;
  margin-top: 0.8rem;
  color: var(--analytics-copy);
  font-size: 0.76rem;
  line-height: 1.4;
}

.analytics-signals__note {
  align-self: end;
  max-width: 22rem;
  padding-top: 1.3rem;
  border-top: 1px solid rgba(7, 29, 73, 0.28);
}

.analytics-signals__note-mark {
  display: block;
  width: 3rem;
  height: 0.25rem;
  margin-bottom: 3rem;
  border-radius: 999px;
  background: var(--analytics-blue);
}

.analytics-signals__note h3 {
  max-width: 10ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(2rem, 3.6vw, 3.7rem);
  font-weight: 650;
  letter-spacing: -0.05em;
  line-height: 0.92;
}

.analytics-signals__note p {
  margin: 1.2rem 0 0;
  color: var(--analytics-copy);
  font-size: 0.92rem;
  line-height: 1.5;
}

.analytics-boundaries {
  background: var(--analytics-paper);
}

.analytics-boundaries__list {
  display: grid;
  width: min(100%, 92rem);
  margin: clamp(4rem, 8vw, 8rem) auto 0;
  border-top: 1px solid var(--analytics-line);
}

.analytics-boundaries__list > div {
  display: grid;
  grid-template-columns: minmax(14rem, 0.65fr) minmax(0, 1.1fr);
  gap: 2rem;
  padding: 1.6rem 0;
  border-bottom: 1px solid var(--analytics-line);
}

.analytics-boundaries__list strong {
  color: var(--analytics-ink);
  font-size: clamp(1.2rem, 2vw, 1.8rem);
  font-weight: 650;
  letter-spacing: -0.035em;
}

.analytics-boundaries__list span {
  max-width: 40rem;
  color: var(--analytics-copy);
  font-size: 0.95rem;
  line-height: 1.5;
}

.seo-hierarchy-feature {
  position: relative;
  width: 100%;
  min-height: 100svh;
  margin-left: 0;
  overflow: hidden;
  background: var(--analytics-paper);
}

.seo-hierarchy-feature__inner {
  width: 100%;
  margin: 0 auto;
}

.seo-hierarchy-feature__image-wrap {
  width: 100%;
  min-height: 100svh;
  margin: 0;
  overflow: hidden;
  line-height: 0;
  background: var(--analytics-sky);
}

.seo-hierarchy-feature__image {
  display: block;
  width: 100%;
  max-width: none;
  height: auto;
  margin: 0;
}

.seo-hierarchy-canvas {
  position: relative;
  display: grid;
  grid-template-rows: auto 1fr auto;
  gap: clamp(2rem, 4vw, 4rem);
  min-height: 100svh;
  margin: 0;
  padding: clamp(5.5rem, 8vw, 8rem) clamp(1.25rem, 6vw, 8rem) clamp(2.25rem, 5vw, 5rem);
  overflow: hidden;
  color: var(--analytics-ink);
  background: var(--analytics-paper);
}

.seo-hierarchy-canvas::before {
  position: absolute;
  z-index: 0;
  right: -8%;
  bottom: -28%;
  left: -8%;
  height: 48%;
  content: "";
  border-top: 1px solid rgba(10, 92, 255, 0.24);
  border-radius: 50% 50% 0 0 / 18% 18% 0 0;
  background: var(--analytics-sky);
}

.seo-hierarchy-canvas__nav,
.seo-hierarchy-canvas__body,
.seo-hierarchy-foundation {
  position: relative;
  z-index: 1;
}

.seo-hierarchy-canvas__nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  width: 100%;
  padding-bottom: 1.1rem;
  border-bottom: 1px solid var(--analytics-line);
}

.seo-hierarchy-canvas__brand,
.seo-hierarchy-canvas__nav a {
  color: var(--analytics-ink);
  font-weight: 760;
  text-decoration: none;
}

.seo-hierarchy-canvas__brand {
  display: inline-flex;
  align-items: center;
  min-height: 2.75rem;
  font-size: clamp(0.78rem, 1.15vw, 1rem);
  letter-spacing: -0.035em;
}

.seo-hierarchy-canvas__nav nav {
  display: flex;
  flex-wrap: wrap;
  gap: clamp(0.9rem, 2vw, 2.2rem);
  align-items: center;
  justify-content: flex-end;
}

.seo-hierarchy-canvas__nav nav a {
  min-height: 2.75rem;
  padding: 0.7rem 0;
  color: var(--analytics-copy);
  font-size: clamp(0.7rem, 1vw, 0.84rem);
}

.seo-hierarchy-canvas__nav nav a:hover,
.seo-hierarchy-canvas__nav nav a:focus-visible {
  color: var(--analytics-blue);
  text-decoration: underline;
  text-underline-offset: 0.2rem;
}

.seo-hierarchy-canvas__nav .seo-hierarchy-canvas__nav-cta {
  padding: 0.75rem 1rem;
  border-radius: 999px;
  background: var(--analytics-ink);
  color: #fff;
}

.seo-hierarchy-canvas__nav .seo-hierarchy-canvas__nav-cta:hover,
.seo-hierarchy-canvas__nav .seo-hierarchy-canvas__nav-cta:focus-visible {
  background: var(--analytics-blue);
  color: #fff;
  text-decoration: none;
}

.seo-hierarchy-canvas__body {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(24rem, 0.85fr);
  gap: clamp(2.5rem, 8vw, 10rem);
  align-items: center;
  width: 100%;
}

.seo-hierarchy-canvas__copy {
  max-width: 46rem;
}

.seo-hierarchy-canvas__breadcrumb {
  display: flex;
  flex-wrap: wrap;
  gap: 0.45rem;
  align-items: center;
  margin-bottom: clamp(1.4rem, 3vw, 2.75rem);
  color: var(--analytics-copy);
  font-size: clamp(0.74rem, 1vw, 0.9rem);
}

.seo-hierarchy-canvas__breadcrumb a {
  display: inline-flex;
  align-items: center;
  min-height: 2.75rem;
  color: inherit;
  text-decoration: none;
}

.seo-hierarchy-canvas__breadcrumb a:hover,
.seo-hierarchy-canvas__breadcrumb a:focus-visible {
  color: var(--analytics-blue);
  text-decoration: underline;
  text-underline-offset: 0.18rem;
}

.seo-hierarchy-canvas__copy h2,
.seo-hierarchy-foundation h3 {
  margin: 0;
  color: var(--analytics-ink);
  font-weight: 650;
  letter-spacing: -0.035em;
  line-height: 0.95;
  text-wrap: balance;
}

.seo-hierarchy-canvas__copy h2 {
  max-width: 10ch;
  font-size: clamp(3.25rem, 6.5vw, 6rem);
}

.seo-hierarchy-canvas__lede {
  max-width: 34rem;
  margin: clamp(1.75rem, 3vw, 2.75rem) 0 0;
  color: var(--analytics-ink);
  font-size: clamp(1.25rem, 2.1vw, 2rem);
  line-height: 1.18;
  text-wrap: pretty;
}

.seo-hierarchy-canvas__body-copy {
  max-width: 42rem;
  margin: clamp(1.75rem, 3vw, 2.75rem) 0 0;
  color: var(--analytics-copy);
  font-size: clamp(0.95rem, 1.2vw, 1.12rem);
  line-height: 1.6;
  text-wrap: pretty;
}

.seo-hierarchy-canvas__links {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0.8rem;
  max-width: 46rem;
  margin-top: clamp(2rem, 4vw, 3.5rem);
  padding-top: 1rem;
  border-top: 1px solid var(--analytics-line);
}

.seo-hierarchy-canvas__links a {
  display: grid;
  gap: 0.35rem;
  min-height: 4.25rem;
  padding: 0.65rem 0.7rem;
  border: 1px solid transparent;
  border-radius: 0.75rem;
  color: var(--analytics-ink);
  text-decoration: none;
}

.seo-hierarchy-canvas__links a:hover,
.seo-hierarchy-canvas__links a:focus-visible {
  border-color: var(--analytics-blue);
  background: rgba(255, 255, 255, 0.72);
}

.seo-hierarchy-canvas__links span {
  font-size: 0.86rem;
  font-weight: 700;
}

.seo-hierarchy-canvas__links small,
.seo-hierarchy-card-label {
  color: var(--analytics-copy);
  font-size: 0.7rem;
  font-weight: 780;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.seo-hierarchy-journey {
  display: grid;
  gap: 1rem;
  align-self: center;
  width: min(100%, 36rem);
  margin-left: auto;
}

.seo-hierarchy-query,
.seo-hierarchy-results,
.seo-hierarchy-destination {
  display: grid;
  gap: 0.8rem;
  padding: clamp(1.1rem, 2vw, 1.6rem);
  border: 1px solid var(--analytics-line);
  border-radius: 1rem;
  color: var(--analytics-ink);
  background: rgba(255, 255, 255, 0.78);
  text-decoration: none;
}

.seo-hierarchy-query:hover,
.seo-hierarchy-query:focus-visible,
.seo-hierarchy-destination:hover,
.seo-hierarchy-destination:focus-visible {
  border-color: var(--analytics-blue);
  background: #fff;
}

.seo-hierarchy-query strong,
.seo-hierarchy-destination strong {
  max-width: 20ch;
  font-size: clamp(1.2rem, 2vw, 1.8rem);
  font-weight: 680;
  letter-spacing: -0.035em;
  line-height: 1.08;
}

.seo-hierarchy-journey-line {
  display: block;
  width: 2px;
  height: 1.4rem;
  margin: 0 auto;
  background: var(--analytics-blue);
}

.seo-hierarchy-results {
  gap: 0.7rem;
  padding-top: 0.85rem;
  background: #fff;
}

.seo-hierarchy-browser-bar {
  display: flex;
  gap: 0.35rem;
  align-items: center;
  padding-bottom: 0.75rem;
  border-bottom: 1px solid var(--analytics-line);
}

.seo-hierarchy-browser-bar i {
  display: block;
  width: 0.48rem;
  height: 0.48rem;
  border-radius: 50%;
  background: #b8c5d6;
}

.seo-hierarchy-browser-bar span {
  flex: 1;
  height: 0.7rem;
  margin-left: 0.6rem;
  border-radius: 999px;
  background: var(--analytics-paper);
}

.seo-hierarchy-result {
  display: grid;
  gap: 0.35rem;
  min-height: 3.5rem;
  padding: 0.85rem;
  border: 1px solid transparent;
  border-radius: 0.75rem;
  color: var(--analytics-ink);
  text-decoration: none;
}

.seo-hierarchy-result--selected {
  border-color: rgba(10, 92, 255, 0.42);
  background: #edf4ff;
}

.seo-hierarchy-result:hover,
.seo-hierarchy-result:focus-visible {
  border-color: var(--analytics-blue);
}

.seo-hierarchy-result strong {
  color: var(--analytics-blue);
  font-size: clamp(1rem, 1.6vw, 1.28rem);
  font-weight: 760;
  line-height: 1.1;
}

.seo-hierarchy-result > span:last-child {
  color: var(--analytics-copy);
  font-size: 0.88rem;
  line-height: 1.45;
}

.seo-hierarchy-destination {
  background: var(--analytics-mint);
}

.seo-hierarchy-destination > span:not(.seo-hierarchy-card-label):not(.seo-hierarchy-destination__action) {
  max-width: 27rem;
  color: var(--analytics-copy);
  font-size: 0.92rem;
  line-height: 1.45;
}

.seo-hierarchy-destination__action {
  color: var(--analytics-blue);
  font-size: 0.82rem;
  font-weight: 780;
}

.seo-hierarchy-foundation {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(20rem, 0.8fr);
  gap: clamp(2rem, 7vw, 8rem);
  align-items: end;
  width: 100%;
  padding-top: clamp(1.7rem, 3vw, 2.8rem);
  border-top: 1px solid rgba(7, 29, 73, 0.18);
}

.seo-hierarchy-foundation h3 {
  max-width: 13ch;
  font-size: clamp(2.1rem, 4vw, 4rem);
}

.seo-hierarchy-foundation p {
  max-width: 34rem;
  margin: 1rem 0 0;
  color: var(--analytics-copy);
  font-size: clamp(0.92rem, 1.15vw, 1.08rem);
  line-height: 1.5;
}

.seo-hierarchy-signals {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0.8rem;
}

.seo-hierarchy-signals a {
  display: grid;
  gap: 0.45rem;
  min-height: 3.8rem;
  padding: 0.65rem 0.7rem;
  border: 1px solid transparent;
  border-radius: 0.75rem;
  color: var(--analytics-copy);
  text-decoration: none;
}

.seo-hierarchy-signals a:hover,
.seo-hierarchy-signals a:focus-visible {
  border-color: var(--analytics-blue);
  background: rgba(255, 255, 255, 0.62);
}

.seo-hierarchy-signals b {
  width: max-content;
  color: var(--analytics-blue);
  font-size: 0.86rem;
  text-decoration: underline;
  text-decoration-thickness: 2px;
  text-underline-offset: 0.16rem;
}

.seo-hierarchy-signals span {
  font-size: 0.78rem;
  line-height: 1.35;
}

[data-seo-editable] {
  cursor: text;
  outline: 2px solid transparent;
  outline-offset: 0.15rem;
  border-radius: 0.2rem;
}

[data-seo-editable]:hover {
  outline-color: rgba(10, 92, 255, 0.24);
}

[data-seo-editable]:focus {
  outline-color: var(--analytics-blue);
  background: rgba(255, 255, 255, 0.7);
}

.seo-hierarchy-canvas a:focus-visible {
  outline: 3px solid var(--analytics-blue);
  outline-offset: 4px;
}

.seo-live-page {
  position: relative;
  min-height: clamp(31rem, 42vw, 39rem);
  overflow: hidden;
  padding: clamp(1.1rem, 2vw, 1.7rem);
  border-radius: 1.2rem;
  background:
    radial-gradient(ellipse at 88% 18%, rgba(220, 239, 255, 0.86), transparent 32%),
    #fff;
  box-shadow: 0 1.8rem 4rem rgba(7, 29, 73, 0.14);
  transform: rotate(-0.55deg);
}

.seo-live-page::after {
  position: absolute;
  z-index: 0;
  right: -9%;
  bottom: -20%;
  left: -9%;
  height: 42%;
  content: "";
  border-top: 1px solid rgba(10, 92, 255, 0.22);
  border-radius: 50% 50% 0 0 / 20% 20% 0 0;
  background: var(--analytics-sky);
}

.seo-live-page__nav,
.seo-live-page__body,
.seo-live-page__outline {
  position: relative;
  z-index: 1;
}

.seo-live-page__nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding-bottom: 0.85rem;
  border-bottom: 1px solid rgba(7, 29, 73, 0.15);
}

.seo-live-page__nav strong {
  color: var(--analytics-ink);
  font-size: 0.76rem;
  letter-spacing: -0.035em;
}

.seo-live-page__nav nav {
  display: flex;
  gap: clamp(0.7rem, 1.8vw, 1.5rem);
  align-items: center;
}

.seo-live-page__nav a {
  color: var(--analytics-copy);
  font-size: 0.6rem;
  font-weight: 720;
  text-decoration: none;
}

.seo-live-page__nav a:last-child {
  color: var(--analytics-blue);
}

.seo-live-page__nav a:hover,
.seo-live-page__nav a:focus-visible {
  color: var(--analytics-blue);
}

.seo-live-page__body {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(12rem, 0.72fr);
  gap: clamp(1.4rem, 3vw, 3.5rem);
  align-items: start;
  margin-top: clamp(2rem, 4vw, 3.4rem);
}

.seo-live-page__copy {
  max-width: 34rem;
}

.seo-live-page__breadcrumb {
  display: flex;
  flex-wrap: wrap;
  gap: 0.45rem;
  margin: 0 0 1.1rem !important;
  color: var(--analytics-copy) !important;
  font-size: 0.6rem !important;
  line-height: 1.3 !important;
}

.seo-live-page__breadcrumb a {
  color: var(--analytics-copy);
  text-decoration: none;
}

.seo-live-page__breadcrumb a:hover,
.seo-live-page__breadcrumb a:focus-visible {
  color: var(--analytics-blue);
  text-decoration: underline;
  text-underline-offset: 0.18rem;
}

.seo-live-page__copy h3 {
  max-width: 10ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(2.25rem, 4.7vw, 4.7rem);
  font-weight: 650;
  letter-spacing: -0.045em;
  line-height: 0.92;
  text-wrap: balance;
}

.seo-live-page__copy h3 a,
.seo-live-page__dek a {
  color: inherit;
  text-decoration: none;
}

.seo-live-page__copy h3 a:hover,
.seo-live-page__copy h3 a:focus-visible,
.seo-live-page__dek a:hover,
.seo-live-page__dek a:focus-visible {
  color: var(--analytics-blue);
  text-decoration: underline;
  text-decoration-thickness: 2px;
  text-underline-offset: 0.22rem;
}

.seo-live-page__dek {
  max-width: 26rem;
  margin: 1.2rem 0 0 !important;
  color: var(--analytics-ink) !important;
  font-size: clamp(0.92rem, 1.4vw, 1.2rem) !important;
  line-height: 1.28 !important;
}

.seo-live-page__copy > p:not(.seo-live-page__breadcrumb):not(.seo-live-page__dek) {
  max-width: 31rem;
  margin: 1.15rem 0 0;
  color: var(--analytics-copy);
  font-size: 0.76rem;
  line-height: 1.55;
}

.seo-live-page__copy > p a,
.seo-live-page__preview p a {
  color: var(--analytics-ink);
  text-decoration: underline;
  text-decoration-color: var(--analytics-blue);
  text-decoration-thickness: 2px;
  text-underline-offset: 0.18rem;
}

.seo-live-page__copy > p a:hover,
.seo-live-page__copy > p a:focus-visible,
.seo-live-page__preview p a:hover,
.seo-live-page__preview p a:focus-visible {
  color: var(--analytics-blue);
}

.seo-live-page__preview {
  align-self: center;
  margin-top: clamp(1rem, 5vw, 4.5rem);
  padding: clamp(1rem, 2vw, 1.4rem);
  border-radius: 0.85rem;
  background: rgba(255, 255, 255, 0.9);
  box-shadow: 0 1.2rem 2.2rem rgba(7, 29, 73, 0.14);
}

.seo-live-page__preview-url {
  margin: 0 !important;
  color: var(--analytics-copy) !important;
  font-size: 0.6rem !important;
  line-height: 1.4 !important;
}

.seo-live-page__preview-title {
  display: block;
  margin-top: 0.75rem;
  color: var(--analytics-blue);
  font-size: clamp(0.92rem, 1.6vw, 1.22rem);
  font-weight: 760;
  letter-spacing: -0.025em;
  line-height: 1.1;
  text-decoration: none;
}

.seo-live-page__preview-title:hover,
.seo-live-page__preview-title:focus-visible {
  text-decoration: underline;
  text-underline-offset: 0.22rem;
}

.seo-live-page__preview > p:last-child {
  margin: 0.65rem 0 0;
  color: var(--analytics-copy);
  font-size: 0.66rem;
  line-height: 1.5;
}

.seo-live-page__outline {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem 1.6rem;
  max-width: 38rem;
  margin-top: clamp(2rem, 4vw, 3.2rem);
  padding-top: 0.85rem;
  border-top: 1px solid rgba(7, 29, 73, 0.15);
  color: var(--analytics-copy);
  font-size: 0.64rem;
  line-height: 1.4;
}

.seo-live-page__outline b {
  margin-right: 0.3rem;
  color: var(--analytics-blue);
  font-weight: 820;
  text-decoration: underline;
  text-decoration-thickness: 2px;
  text-underline-offset: 0.16rem;
}

.analytics-close {
  padding: clamp(6rem, 11vw, 11rem) clamp(1.5rem, 5vw, 5rem);
  background: var(--analytics-ink);
}

.analytics-close__inner {
  width: min(100%, 92rem);
  margin: 0 auto;
}

.analytics-close p {
  max-width: 31rem;
  margin: 2rem 0 2.3rem;
  color: #c5d5e9;
}

.analytics-button--light {
  background: #fff;
  color: var(--analytics-ink);
}

.analytics-button--light:hover,
.analytics-button--light:focus-visible {
  background: var(--analytics-blue);
  color: #fff;
}

.analytics-visually-hidden {
  position: absolute !important;
  width: 1px !important;
  height: 1px !important;
  padding: 0 !important;
  margin: -1px !important;
  overflow: hidden !important;
  clip: rect(0, 0, 0, 0) !important;
  white-space: nowrap !important;
  border: 0 !important;
}

@media (max-width: 980px) {
  .analytics-hero__inner,
  .analytics-section-intro,
  .analytics-process__intro,
  .analytics-signals__intro {
    grid-template-columns: 1fr;
  }

  .seo-hierarchy-canvas__body,
  .seo-hierarchy-foundation { grid-template-columns: 1fr; }
  .seo-hierarchy-journey { width: min(100%, 42rem); margin-left: 0; }

  .analytics-hero-art { justify-self: stretch; margin-top: 1rem; }
  .analytics-section-intro h2,
  .analytics-process__intro h2,
  .analytics-signals__intro h2 { max-width: 10ch; }
  .analytics-process__callout { grid-column: auto; }
  .analytics-questions { grid-template-columns: 1fr; gap: 4rem; }
  .analytics-questions__intro { position: static; }
  .analytics-question-list { justify-self: stretch; }
  .analytics-signals__stage { grid-template-columns: 1fr; }
  .analytics-signals__note { justify-self: end; }
}

@media (max-width: 720px) {
  .analytics-hero {
    min-height: auto;
    padding-top: 8.5rem;
  }

  .analytics-hero h1 { max-width: 8.3ch; font-size: clamp(3.2rem, 15vw, 5.1rem); }
  .analytics-hero__actions { align-items: flex-start; flex-direction: column; }
  .analytics-benefits__grid,
  .analytics-process__track { grid-template-columns: 1fr; }
  .analytics-benefit { min-height: auto; }
  .analytics-benefit__word { margin-bottom: 4.5rem; }
  .analytics-process-step,
  .analytics-process-step + .analytics-process-step {
    min-height: auto;
    padding: 1.5rem 0 2rem;
    border-right: 0;
    border-bottom: 1px solid rgba(7, 29, 73, 0.22);
  }
  .analytics-process-step:last-child { border-bottom: 0; }
  .analytics-process-step__number { margin-bottom: 2.5rem; }
  .analytics-question-row { grid-template-columns: 2.5rem minmax(0, 1fr); gap: 0.9rem; }
  .analytics-question-row__tag { grid-column: 2; padding-top: 0.2rem; }
  .analytics-signal-loop { min-height: auto; }
  .analytics-signal-loop ol { grid-template-columns: 1fr; gap: 0.75rem; }
  .analytics-signal-loop li,
  .analytics-signal-loop li:nth-child(2),
  .analytics-signal-loop li:nth-child(3) { min-height: auto; margin-top: 0; }
  .analytics-signal-loop li strong { margin-top: 2rem; }
  .analytics-signal-loop__track { display: none; }
  .analytics-boundaries__list > div { grid-template-columns: 1fr; gap: 0.65rem; }
  .seo-hierarchy-feature__visual { transform: none; }
  .seo-live-page { transform: none; }
  .seo-live-page__body { grid-template-columns: 1fr; }
  .seo-live-page__preview { justify-self: start; width: min(100%, 22rem); margin-top: 0; }

  .seo-hierarchy-canvas { min-height: auto; padding-top: 7.5rem; }
  .seo-hierarchy-canvas__nav { align-items: flex-start; flex-direction: column; }
  .seo-hierarchy-canvas__nav nav { justify-content: flex-start; }
  .seo-hierarchy-canvas__links { grid-template-columns: 1fr; }
  .seo-hierarchy-signals { width: min(100%, 42rem); }
}

@media (prefers-reduced-motion: reduce) {
  .analytics-button,
  .analytics-text-link,
}

/* The SEO/AEO page's search-result interpretation: one open canvas, two views. */
.seo-interpretation-feature {
  overflow: hidden;
  background: var(--canopy-sky, #d9eef3);
  color: var(--canopy-ink, #050a11);
}

.seo-interpretation-feature__inner {
  width: min(100% - 3rem, 88rem);
  margin: 0 auto;
  padding: clamp(5rem, 10vw, 9rem) 0 clamp(6rem, 12vw, 11rem);
}

.seo-interpretation-feature__intro {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(18rem, 31rem);
  align-items: end;
  gap: clamp(2rem, 8vw, 9rem);
}

.seo-interpretation-feature__intro h2 {
  max-width: 9ch;
  margin: 0;
  font-size: clamp(3.6rem, 8vw, 7.8rem);
  line-height: 0.9;
  letter-spacing: -0.075em;
}

.seo-interpretation-feature__intro p {
  max-width: 29rem;
  margin: 0 0 0.55rem;
  color: rgba(5, 10, 17, 0.7);
  font-size: clamp(1.05rem, 1.5vw, 1.35rem);
  line-height: 1.42;
}

.seo-interpretation-stage {
  position: relative;
  min-height: clamp(39rem, 58vw, 52rem);
  margin-top: clamp(4rem, 9vw, 8rem);
  padding: clamp(1.25rem, 3.5vw, 3.2rem);
  overflow: hidden;
  isolation: isolate;
  background: #f7f5f1;
  border: 1px solid rgba(5, 10, 17, 0.14);
  border-radius: 1.4rem;
  box-shadow: 0 1.5rem 3.5rem rgba(5, 10, 17, 0.12);
}

.seo-interpretation-stage__wash {
  position: absolute;
  z-index: -1;
  top: 17%;
  left: -8%;
  width: 53%;
  height: 72%;
  background: rgba(217, 238, 243, 0.78);
  border-radius: 48% 52% 43% 57% / 37% 34% 66% 63%;
  transform: rotate(-8deg);
}

.seo-interpretation-stage__header {
  position: relative;
  z-index: 2;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding-bottom: 1rem;
  border-bottom: 1px solid rgba(5, 10, 17, 0.18);
  color: rgba(5, 10, 17, 0.58);
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  line-height: 1.2;
  text-transform: uppercase;
}

.seo-interpretation-stage__header p { margin: 0; }
.seo-interpretation-stage__header p:first-child { color: var(--canopy-ink, #050a11); }

.seo-interpretation-stage__views {
  position: relative;
  min-height: clamp(32rem, 47vw, 43rem);
}

.seo-interpretation-view {
  position: absolute;
  inset: 0;
  display: grid;
  align-content: center;
  opacity: 0;
  visibility: hidden;
  transform: translateY(0.7rem);
  filter: blur(3px);
  pointer-events: none;
  transition: opacity 650ms cubic-bezier(0.22, 1, 0.36, 1),
    transform 650ms cubic-bezier(0.22, 1, 0.36, 1),
    filter 650ms cubic-bezier(0.22, 1, 0.36, 1),
    visibility 0s linear 650ms;
}

.seo-interpretation-view.is-active {
  opacity: 1;
  visibility: visible;
  transform: none;
  filter: none;
  pointer-events: auto;
  transition-delay: 0s;
}

.seo-interpretation-view--search { justify-items: center; }

.seo-search-sheet {
  width: min(100%, 48rem);
  background: #fff;
  border: 1px solid rgba(5, 10, 17, 0.16);
  border-radius: 1rem;
  box-shadow: 0 1.5rem 3rem rgba(5, 10, 17, 0.14);
}

.seo-browser-chrome {
  display: flex;
  align-items: center;
  gap: 0.4rem;
  min-height: 2.8rem;
  padding: 0 1.15rem;
  border-bottom: 1px solid rgba(5, 10, 17, 0.1);
}

.seo-browser-chrome > span {
  width: 0.46rem;
  height: 0.46rem;
  background: rgba(5, 10, 17, 0.25);
  border-radius: 50%;
}

.seo-browser-chrome small {
  margin-left: auto;
  color: rgba(5, 10, 17, 0.48);
  font-size: 0.62rem;
  font-weight: 700;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.seo-search-field {
  display: flex;
  align-items: center;
  gap: 0.85rem;
  margin: clamp(1.6rem, 4vw, 3rem) clamp(1.5rem, 5vw, 4.4rem) 0;
  padding: 0.9rem 1.15rem;
  border: 1px solid rgba(5, 10, 17, 0.22);
  border-radius: 999px;
  color: rgba(5, 10, 17, 0.78);
  font-size: 0.96rem;
}

.seo-search-field__icon {
  position: relative;
  width: 0.8rem;
  height: 0.8rem;
  flex: 0 0 auto;
  border: 2px solid var(--canopy-blue, #0a5cff);
  border-radius: 50%;
}

.seo-search-field__icon::after {
  position: absolute;
  right: -0.34rem;
  bottom: -0.2rem;
  width: 0.36rem;
  height: 2px;
  background: var(--canopy-blue, #0a5cff);
  content: "";
  transform: rotate(45deg);
  transform-origin: left center;
}

.seo-search-meta {
  margin: 1.4rem clamp(1.5rem, 5vw, 4.4rem) 0;
  color: rgba(5, 10, 17, 0.48);
  font-size: 0.74rem;
}

.seo-search-result {
  display: grid;
  gap: 0.48rem;
  width: calc(100% - clamp(3rem, 10vw, 8.8rem));
  margin: 1.1rem auto 0;
  padding: 1.15rem 0 1.7rem;
  appearance: none;
  background: transparent;
  border: 0;
  border-bottom: 1px solid rgba(5, 10, 17, 0.13);
  color: rgba(5, 10, 17, 0.68);
  cursor: pointer;
  font: inherit;
  text-align: left;
  transition: color 180ms ease, transform 180ms ease;
}

.seo-search-result:hover,
.seo-search-result:focus-visible {
  color: var(--canopy-ink, #050a11);
  outline: none;
  transform: translateX(0.3rem);
}

.seo-search-result:focus-visible { box-shadow: 0 2px 0 var(--canopy-blue, #0a5cff); }

.seo-search-result__url {
  overflow: hidden;
  color: #167043;
  font-size: 0.74rem;
  text-overflow: ellipsis;
  white-space: nowrap;
}

.seo-search-result strong {
  color: #174a9c;
  font-size: clamp(1.2rem, 2.2vw, 1.85rem);
  font-weight: 650;
  letter-spacing: -0.04em;
  line-height: 1.08;
}

.seo-search-result > span:not(.seo-search-result__url):not(.seo-search-result__links) {
  max-width: 40rem;
  font-size: 0.95rem;
  line-height: 1.45;
}

.seo-search-result__links {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  color: rgba(5, 10, 17, 0.48);
  font-size: 0.72rem;
}

.seo-search-result__links i {
  width: 0.22rem;
  height: 0.22rem;
  background: var(--canopy-blue, #0a5cff);
  border-radius: 50%;
}

.seo-search-result--secondary {
  width: calc(100% - clamp(3rem, 10vw, 8.8rem));
  margin-top: 0;
  padding-bottom: 2rem;
  color: rgba(5, 10, 17, 0.5);
  cursor: default;
}

.seo-search-result--secondary strong { color: rgba(23, 74, 156, 0.66); font-size: 1.05rem; }

.seo-interpretation-view__footer {
  display: flex;
  align-items: center;
  gap: 1.25rem;
  width: min(100%, 48rem);
  margin-top: 1.25rem;
  color: rgba(5, 10, 17, 0.53);
  font-size: 0.78rem;
}

.seo-interpretation-action {
  display: inline-flex;
  align-items: center;
  gap: 0.7rem;
  padding: 0;
  appearance: none;
  background: none;
  border: 0;
  border-bottom: 2px solid var(--canopy-blue, #0a5cff);
  color: var(--canopy-ink, #050a11);
  cursor: pointer;
  font: inherit;
  font-size: 0.82rem;
  font-weight: 750;
  line-height: 1.8;
  text-align: left;
  transition: gap 180ms ease, color 180ms ease;
}

.seo-interpretation-action:hover,
.seo-interpretation-action:focus-visible {
  gap: 1rem;
  color: var(--canopy-blue, #0a5cff);
  outline: none;
}

.seo-interpretation-view--page {
  grid-template-columns: minmax(0, 1fr) minmax(11rem, 14rem);
  align-content: center;
  gap: clamp(1.5rem, 4vw, 4rem);
  width: min(100%, 73rem);
  margin: 0 auto;
}

.seo-live-page {
  width: 100%;
  overflow: hidden;
  background: #fff;
  border: 1px solid rgba(5, 10, 17, 0.16);
  border-radius: 1rem;
  box-shadow: 0 1.5rem 3rem rgba(5, 10, 17, 0.14);
  transform: none;
}

.seo-live-page__nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 1.1rem clamp(1.3rem, 3vw, 2.4rem);
  border-bottom: 1px solid rgba(5, 10, 17, 0.1);
}

.seo-live-page__nav strong {
  color: var(--canopy-navy, #07101c);
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.seo-live-page__nav nav { display: flex; gap: clamp(0.55rem, 2vw, 1.25rem); color: rgba(5, 10, 17, 0.5); font-size: 0.66rem; }

.seo-live-page__body { padding: clamp(1.5rem, 4vw, 3.5rem); }

.seo-live-page__breadcrumb {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.5rem;
  color: rgba(5, 10, 17, 0.5);
  font-size: 0.72rem;
}

.seo-live-page__body h3 {
  max-width: 12ch;
  margin: clamp(2rem, 5vw, 4rem) 0 1rem;
  color: var(--canopy-navy, #07101c);
  font-size: clamp(2.2rem, 5vw, 4.8rem);
  letter-spacing: -0.065em;
  line-height: 0.94;
}

.seo-live-page__body > p {
  max-width: 35rem;
  margin: 0;
  color: rgba(5, 10, 17, 0.68);
  font-size: clamp(1rem, 1.7vw, 1.25rem);
  line-height: 1.45;
}

.seo-term {
  display: inline;
  color: inherit;
  padding: 0 0.08em;
  background: var(--term-bg, rgba(10, 92, 255, 0.14));
  box-shadow: 0 0.16em 0 var(--term-accent, var(--canopy-blue, #0a5cff));
  transition: background 180ms ease, box-shadow 180ms ease;
}

.seo-term--topic { --term-bg: rgba(10, 92, 255, 0.15); --term-accent: var(--canopy-blue, #0a5cff); }
.seo-term--structure { --term-bg: rgba(121, 88, 170, 0.15); --term-accent: #7958aa; }
.seo-term--context { --term-bg: rgba(39, 125, 85, 0.15); --term-accent: #277d55; }
.seo-term--answer { --term-bg: rgba(224, 171, 51, 0.22); --term-accent: #c89724; }
.seo-term.is-focused { background: var(--term-bg); box-shadow: 0 0.28em 0 var(--term-accent); }

.seo-page-facts {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  margin-top: clamp(2rem, 5vw, 4rem);
  border-top: 1px solid rgba(5, 10, 17, 0.16);
  border-bottom: 1px solid rgba(5, 10, 17, 0.16);
}

.seo-page-fact {
  display: grid;
  align-content: start;
  gap: 0.6rem;
  min-height: 7.5rem;
  padding: 1.05rem 1rem 1.25rem 0;
  border-right: 1px solid rgba(5, 10, 17, 0.12);
}

.seo-page-fact + .seo-page-fact { padding-left: 1rem; }
.seo-page-fact:last-child { border-right: 0; }
.seo-page-fact span { color: rgba(5, 10, 17, 0.48); font-size: 0.68rem; text-transform: uppercase; letter-spacing: 0.09em; }
.seo-page-fact strong { color: rgba(5, 10, 17, 0.8); font-size: 0.82rem; font-weight: 600; line-height: 1.35; }

.seo-page-faq {
  margin-top: clamp(2rem, 4vw, 3.5rem);
  padding-top: 1.2rem;
  border-top: 1px solid rgba(5, 10, 17, 0.16);
}

.seo-page-faq h4 { margin: 0 0 1rem; color: var(--canopy-navy, #07101c); font-size: 0.78rem; letter-spacing: 0.08em; text-transform: uppercase; }
.seo-page-faq p { margin: 0 0 0.5rem; color: rgba(5, 10, 17, 0.8); font-size: 1rem; font-weight: 650; }
.seo-page-faq > span { display: block; max-width: 38rem; color: rgba(5, 10, 17, 0.59); font-size: 0.86rem; line-height: 1.42; }

.seo-term-key { align-self: end; padding-bottom: 3rem; }
.seo-term-key > p { margin: 0 0 1rem; color: rgba(5, 10, 17, 0.5); font-size: 0.66rem; font-weight: 750; letter-spacing: 0.11em; text-transform: uppercase; }
.seo-term-key__items { display: grid; gap: 0.8rem; }

.seo-term-key button {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  width: fit-content;
  padding: 0 0 0.35rem;
  appearance: none;
  background: none;
  border: 0;
  border-bottom: 1px solid transparent;
  color: rgba(5, 10, 17, 0.62);
  cursor: pointer;
  font: inherit;
  font-size: 0.78rem;
  text-align: left;
  transition: color 180ms ease, border-color 180ms ease;
}

.seo-term-key button:hover,
.seo-term-key button:focus-visible,
.seo-term-key button.is-active { border-color: currentColor; color: var(--canopy-ink, #050a11); outline: none; }

.seo-term-key__dot { width: 0.55rem; height: 0.55rem; flex: 0 0 auto; border-radius: 50%; }
.seo-term-key__dot--topic { background: var(--canopy-blue, #0a5cff); }
.seo-term-key__dot--structure { background: #7958aa; }
.seo-term-key__dot--context { background: #277d55; }
.seo-term-key__dot--answer { background: #c89724; }

.seo-interpretation-action--quiet { grid-column: 1 / -1; justify-self: start; margin-top: -1rem; color: rgba(5, 10, 17, 0.64); }

@media (max-width: 980px) {
  .seo-interpretation-feature__intro { grid-template-columns: 1fr; gap: 2rem; }
  .seo-interpretation-feature__intro h2 { max-width: 11ch; }
  .seo-interpretation-stage { min-height: 42rem; }
  .seo-interpretation-stage__views { min-height: 35rem; }
  .seo-interpretation-view--page { grid-template-columns: 1fr; align-content: start; }
  .seo-term-key { align-self: start; padding: 0; }
  .seo-term-key__items { display: flex; flex-wrap: wrap; gap: 0.8rem 1.2rem; }
  .seo-interpretation-action--quiet { margin-top: 0; }
}

@media (max-width: 720px) {
  .seo-interpretation-feature__inner { width: min(100% - 2rem, 88rem); }
  .seo-interpretation-feature__intro h2 { font-size: clamp(3.2rem, 15vw, 5.5rem); }
  .seo-interpretation-stage { min-height: 45rem; margin-top: 3.5rem; padding: 1rem; border-radius: 1rem; }
  .seo-interpretation-stage__header { align-items: flex-start; flex-direction: column; gap: 0.4rem; }
  .seo-interpretation-stage__views { min-height: 39rem; }
  .seo-browser-chrome { min-height: 2.4rem; padding: 0 0.9rem; }
  .seo-search-field { margin-right: 1rem; margin-left: 1rem; font-size: 0.84rem; }
  .seo-search-meta { margin-right: 1rem; margin-left: 1rem; }
  .seo-search-result,
  .seo-search-result--secondary { width: calc(100% - 2rem); }
  .seo-search-result__links { flex-wrap: wrap; gap: 0.35rem 0.6rem; }
  .seo-interpretation-view__footer { align-items: flex-start; flex-direction: column; gap: 0.65rem; }
  .seo-live-page__nav { align-items: flex-start; flex-direction: column; }
  .seo-live-page__nav nav { flex-wrap: wrap; }
  .seo-live-page__body { padding: 1.35rem; }
  .seo-page-facts { grid-template-columns: 1fr; }
  .seo-page-fact,
  .seo-page-fact + .seo-page-fact { min-height: auto; padding: 0.9rem 0; border-right: 0; border-bottom: 1px solid rgba(5, 10, 17, 0.12); }
  .seo-page-fact:last-child { border-bottom: 0; }
}

@media (prefers-reduced-motion: reduce) {
  .seo-interpretation-view,
  .seo-term,
  .seo-search-result,
  .seo-interpretation-action,
  .seo-term-key button { transition: none; }
}

/* Recovered SEO + AEO performance chapters */
.seo-extension {
  padding: clamp(6rem, 10vw, 10rem) clamp(1.5rem, 5vw, 5rem);
}

.seo-extension__inner {
  width: min(100%, 92rem);
  margin: 0 auto;
}

.seo-extension__intro {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(18rem, 0.8fr);
  gap: clamp(2rem, 7vw, 8rem);
  align-items: end;
}

.seo-extension__intro h2 {
  max-width: 12ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(2.8rem, 5.8vw, 6rem);
  font-weight: 650;
  letter-spacing: -0.052em;
  line-height: 0.92;
  text-wrap: balance;
}

.seo-extension__intro > p {
  max-width: 34rem;
  margin: 0;
  color: var(--analytics-copy);
  font-size: clamp(1rem, 1.35vw, 1.22rem);
  line-height: 1.55;
  text-wrap: pretty;
}

.seo-trust-feature { background: var(--analytics-paper); }

.seo-trust-stage {
  position: relative;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(1.25rem, 3vw, 3rem);
  margin-top: clamp(3rem, 6vw, 5.5rem);
  padding: clamp(2rem, 4vw, 3.5rem) clamp(1.25rem, 3vw, 3rem);
  border-block: 1px solid var(--analytics-line);
  background: rgba(255, 255, 255, 0.54);
}

.seo-trust-stage__line {
  position: absolute;
  top: 4.15rem;
  right: 12%;
  left: 12%;
  height: 1px;
  background: rgba(10, 92, 255, 0.28);
}

.seo-trust-step {
  position: relative;
  z-index: 1;
  min-height: 15rem;
  padding: 0 1.25rem;
}

.seo-trust-step + .seo-trust-step { border-left: 1px solid var(--analytics-line); }

.seo-trust-step::before {
  display: block;
  width: 0.7rem;
  height: 0.7rem;
  margin-bottom: 1.5rem;
  border: 4px solid var(--analytics-paper);
  border-radius: 50%;
  background: var(--analytics-blue);
  box-shadow: 0 0 0 1px var(--analytics-blue);
  content: "";
}

.seo-trust-step--answer::before { background: #5b4a9e; box-shadow: 0 0 0 1px #5b4a9e; }
.seo-trust-step--evidence::before { background: #277d55; box-shadow: 0 0 0 1px #277d55; }

.seo-trust-step__label,
.seo-measurement-ledger__header,
.seo-meaning-ledger__row > span,
.seo-improvement-deliverable > strong {
  color: rgba(7, 29, 73, 0.56);
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.seo-trust-step > strong {
  display: block;
  max-width: 330px;
  margin-top: 0.8rem;
  color: var(--analytics-ink);
  font-size: clamp(1.25rem, 2vw, 1.7rem);
  font-weight: 650;
  letter-spacing: -0.03em;
  line-height: 1.04;
}

.seo-trust-step p,
.seo-trust-step li {
  color: var(--analytics-copy);
  font-size: 0.94rem;
  line-height: 1.5;
}

.seo-trust-step p { max-width: 27ch; margin: 1.3rem 0 0; }
.seo-trust-step ul { display: grid; gap: 0.45rem; margin: 1.25rem 0 0; padding: 0; list-style: none; }
.seo-trust-step li { position: relative; padding-left: 1.1rem; }
.seo-trust-step li::before { position: absolute; top: 0.62em; left: 0; width: 0.42rem; height: 1px; background: var(--analytics-blue); content: ""; }

.seo-meaning-feature { background: var(--analytics-violet); }

.seo-meaning-board {
  display: grid;
  grid-template-columns: minmax(0, 1.16fr) minmax(18rem, 0.84fr);
  gap: clamp(1.25rem, 4vw, 4rem);
  align-items: stretch;
  margin-top: clamp(3rem, 6vw, 5.5rem);
}

.seo-meaning-map {
  position: relative;
  min-height: 29rem;
  overflow: hidden;
  border: 1px solid rgba(7, 29, 73, 0.18);
  background: rgba(255, 255, 255, 0.46);
}

.seo-meaning-map__path {
  position: absolute;
  height: 1px;
  background: rgba(7, 29, 73, 0.34);
  transform-origin: left center;
}

.seo-meaning-map__path--one { top: 26%; left: 36%; width: 30%; transform: rotate(-18deg); }
.seo-meaning-map__path--two { top: 39%; left: 33%; width: 30%; transform: rotate(29deg); }
.seo-meaning-map__path--three { top: 71%; left: 41%; width: 28%; transform: rotate(-20deg); }

.seo-meaning-node {
  position: absolute;
  display: grid;
  gap: 0.4rem;
  width: min(38%, 13rem);
  padding: 1rem;
  border: 1px solid rgba(7, 29, 73, 0.22);
  background: var(--analytics-white);
}

.seo-meaning-node span {
  color: rgba(7, 29, 73, 0.54);
  font-size: 0.62rem;
  font-weight: 800;
  letter-spacing: 0.1em;
}

.seo-meaning-node strong {
  color: var(--analytics-ink);
  font-size: 0.94rem;
  font-weight: 650;
  line-height: 1.15;
}

.seo-meaning-node--page { top: 10%; left: 7%; }
.seo-meaning-node--service { top: 16%; right: 7%; }
.seo-meaning-node--process { bottom: 9%; left: 18%; }
.seo-meaning-node--evidence { right: 7%; bottom: 13%; }

.seo-meaning-ledger {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(1.5rem, 3vw, 2.5rem);
  border-top: 1px solid rgba(7, 29, 73, 0.36);
  border-bottom: 1px solid rgba(7, 29, 73, 0.36);
}

.seo-meaning-ledger__row {
  display: grid;
  gap: 0.55rem;
  padding: 1.2rem 0;
  border-bottom: 1px solid rgba(7, 29, 73, 0.18);
}

.seo-meaning-ledger__row strong {
  max-width: 29ch;
  color: var(--analytics-ink);
  font-size: clamp(1.05rem, 1.7vw, 1.35rem);
  font-weight: 650;
  letter-spacing: -0.02em;
  line-height: 1.15;
}

.seo-meaning-ledger p {
  margin: 1.45rem 0 0;
  color: var(--analytics-copy);
  font-size: 0.92rem;
  line-height: 1.5;
}

.seo-measure-feature { background: var(--analytics-sky); }

.seo-measurement-ledger {
  margin-top: clamp(3rem, 6vw, 5.5rem);
  border-top: 1px solid rgba(7, 29, 73, 0.32);
}

.seo-measurement-ledger__header,
.seo-measurement-ledger__row {
  display: grid;
  grid-template-columns: minmax(9rem, 0.7fr) minmax(15rem, 1.25fr) minmax(15rem, 1fr);
  gap: clamp(1rem, 3vw, 3rem);
  align-items: start;
}

.seo-measurement-ledger__header { padding: 1.25rem 0 0.8rem; }

.seo-measurement-ledger__row {
  padding: 1.45rem 0;
  border-top: 1px solid rgba(7, 29, 73, 0.16);
}

.seo-measurement-ledger__row strong {
  color: var(--analytics-ink);
  font-size: 1.05rem;
  font-weight: 650;
  letter-spacing: -0.02em;
}

.seo-measurement-ledger__row span {
  color: var(--analytics-copy);
  font-size: 0.95rem;
  line-height: 1.45;
}

.seo-measurement-note {
  max-width: 56rem;
  margin: 2rem 0 0;
  padding-top: 1rem;
  border-top: 1px solid rgba(7, 29, 73, 0.32);
  color: var(--analytics-copy);
  font-size: 0.92rem;
  line-height: 1.5;
}

.seo-measurement-note strong { color: var(--analytics-ink); }

.seo-improve-feature { background: var(--analytics-mint); }

.seo-improvement-path {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(1rem, 2.5vw, 2.5rem);
  margin: clamp(3rem, 6vw, 5.5rem) 0 0;
  padding: 0;
  list-style: none;
}

.seo-improvement-path li {
  padding-top: 1.25rem;
  border-top: 1px solid rgba(7, 29, 73, 0.42);
}

.seo-improvement-path li > span {
  display: block;
  margin-bottom: 2rem;
  color: var(--analytics-blue);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.1em;
}

.seo-improvement-path strong {
  display: block;
  color: var(--analytics-ink);
  font-size: clamp(1.2rem, 1.8vw, 1.55rem);
  font-weight: 650;
  letter-spacing: -0.03em;
}

.seo-improvement-path p {
  max-width: 25ch;
  margin: 0.8rem 0 0;
  color: var(--analytics-copy);
  font-size: 0.93rem;
  line-height: 1.5;
}

.seo-improvement-deliverable {
  display: grid;
  grid-template-columns: minmax(12rem, 0.7fr) minmax(0, 1.3fr);
  gap: 2rem;
  margin-top: 4rem;
  padding-top: 1.25rem;
  border-top: 1px solid rgba(7, 29, 73, 0.42);
}

.seo-improvement-deliverable ul {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.75rem 2rem;
  margin: 0;
  padding: 0;
  list-style: none;
}

.seo-improvement-deliverable li {
  position: relative;
  padding-left: 1.15rem;
  color: var(--analytics-copy);
  font-size: 0.95rem;
  line-height: 1.45;
}

.seo-improvement-deliverable li::before {
  position: absolute;
  top: 0.65em;
  left: 0;
  width: 0.45rem;
  height: 1px;
  background: var(--analytics-blue);
  content: "";
}

.seo-faq {
  padding: clamp(6rem, 10vw, 10rem) clamp(1.5rem, 5vw, 5rem);
  background: var(--analytics-ink);
  color: #fff;
}

.seo-faq__inner {
  display: grid;
  grid-template-columns: minmax(15rem, 0.75fr) minmax(0, 1.25fr);
  gap: clamp(3rem, 9vw, 10rem);
  width: min(100%, 92rem);
  margin: 0 auto;
}

.seo-faq__intro { align-self: start; position: sticky; top: 6rem; }

.seo-faq__intro h2 {
  max-width: 9ch;
  margin: 0;
  color: #fff;
  font-size: clamp(2.8rem, 5.8vw, 6rem);
  font-weight: 650;
  letter-spacing: -0.052em;
  line-height: 0.92;
  text-wrap: balance;
}

.seo-faq__intro p {
  max-width: 29rem;
  margin: 2rem 0 0;
  color: rgba(255, 255, 255, 0.7);
  font-size: 1rem;
  line-height: 1.55;
}

.seo-faq__list { border-top: 1px solid rgba(255, 255, 255, 0.3); }

.seo-faq details { border-bottom: 1px solid rgba(255, 255, 255, 0.3); }

.seo-faq summary {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  padding: 1.45rem 0;
  color: #fff;
  cursor: pointer;
  font-size: clamp(1.1rem, 1.8vw, 1.45rem);
  font-weight: 650;
  letter-spacing: -0.02em;
  list-style: none;
}

.seo-faq summary::-webkit-details-marker { display: none; }
.seo-faq summary::after { flex: 0 0 auto; color: #a9c7ff; content: "+"; font-size: 1.6rem; font-weight: 400; line-height: 1; }
.seo-faq details[open] summary::after { content: "−"; }

.seo-faq summary:focus-visible {
  outline: 2px solid #a9c7ff;
  outline-offset: 0.35rem;
}

.seo-faq details p {
  max-width: 48rem;
  margin: -0.3rem 3rem 1.5rem 0;
  color: rgba(255, 255, 255, 0.72);
  font-size: 0.98rem;
  line-height: 1.55;
}

.seo-faq code {
  padding: 0.12em 0.3em;
  border: 1px solid rgba(255, 255, 255, 0.25);
  border-radius: 0.25em;
  color: #fff;
  font-size: 0.88em;
}

@media (max-width: 980px) {
  .seo-extension__intro,
  .seo-meaning-board,
  .seo-faq__inner { grid-template-columns: minmax(0, 1fr); gap: 2rem; }
  .seo-extension__intro > *,
  .seo-meaning-board > *,
  .seo-faq__inner > * { min-width: 0; }
  .seo-extension__intro h2 { max-width: 11ch; }
  .seo-trust-stage { gap: 1rem; }
  .seo-trust-step { padding: 0 0.8rem; }
  .seo-meaning-map { min-height: 25rem; }
  .seo-faq__intro { position: static; }
  .seo-faq__intro h2 { max-width: 11ch; }
}

@media (max-width: 720px) {
  .seo-extension,
  .seo-faq { padding-right: 1rem; padding-left: 1rem; }
  .seo-extension__inner,
  .seo-faq__inner { width: min(100%, 88rem); }
  .seo-extension__intro h2 { font-size: clamp(2.8rem, 12.5vw, 5.5rem); }
  .seo-faq__intro h2 { font-size: clamp(3.2rem, 15vw, 5.5rem); }
  .seo-trust-stage { grid-template-columns: 1fr; margin-top: 3.5rem; padding: 1.5rem 1rem; }
  .seo-trust-stage__line { display: none; }
  .seo-trust-step { min-height: auto; padding: 1.25rem 0; }
  .seo-trust-step + .seo-trust-step { border-top: 1px solid var(--analytics-line); border-left: 0; }
  .seo-trust-step::before { margin-bottom: 1rem; }
  .seo-trust-step p { max-width: 32ch; }
  .seo-meaning-board { margin-top: 3.5rem; }
  .seo-meaning-map { display: grid; grid-template-columns: 1fr 1fr; gap: 0.65rem; min-height: auto; padding: 1rem; }
  .seo-meaning-map__path { display: none; }
  .seo-meaning-node,
  .seo-meaning-node--page,
  .seo-meaning-node--service,
  .seo-meaning-node--process,
  .seo-meaning-node--evidence { position: static; width: auto; }
  .seo-meaning-node { padding: 0.85rem; }
  .seo-meaning-node strong { font-size: 0.85rem; }
  .seo-meaning-ledger { padding: 1.25rem 0; }
  .seo-measurement-ledger { margin-top: 3.5rem; }
  .seo-measurement-ledger__header { display: none; }
  .seo-measurement-ledger__row { display: grid; grid-template-columns: 1fr; gap: 0.45rem; padding: 1.35rem 0; }
  .seo-measurement-ledger__row span:last-child { margin-top: 0.35rem; color: rgba(40, 70, 100, 0.78); }
  .seo-improvement-path { grid-template-columns: 1fr 1fr; margin-top: 3.5rem; gap: 1.5rem 1rem; }
  .seo-improvement-path li > span { margin-bottom: 1.25rem; }
  .seo-improvement-deliverable { grid-template-columns: 1fr; gap: 1rem; margin-top: 3rem; }
  .seo-improvement-deliverable ul { grid-template-columns: 1fr; gap: 0.75rem; }
  .seo-faq__inner { gap: 3.5rem; }
  .seo-faq__list { margin-top: 0; }
  .seo-faq summary { padding: 1.25rem 0; font-size: 1.1rem; }
  .seo-faq details p { margin-right: 1.5rem; }
}

@media (prefers-reduced-motion: reduce) {
  .seo-faq summary::after { transition: none; }
}

/* Live semantic reconstruction of the page-hierarchy reference */
.seo-hierarchy-live {
  position: relative;
  min-height: clamp(48rem, 72vw, 58rem);
  isolation: isolate;
  overflow: hidden;
  background: #fff;
}

.seo-hierarchy-live::before {
  position: absolute;
  z-index: -1;
  right: -8%;
  bottom: -16%;
  left: -8%;
  height: 56%;
  content: "";
  border-top: 1px solid rgba(10, 92, 255, 0.22);
  border-radius: 50% 50% 0 0 / 17% 17% 0 0;
  background: var(--analytics-sky);
}

.seo-hierarchy-live__inner {
  display: grid;
  grid-template-rows: minmax(0, 1fr) auto;
  gap: clamp(1.25rem, 2.5vw, 2.5rem);
  min-height: inherit;
  padding: clamp(3.25rem, 5vw, 5.5rem) clamp(1.25rem, 4vw, 4rem) clamp(1.5rem, 3vw, 2.5rem);
}

.seo-hierarchy-live__top {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(18rem, 0.7fr);
  gap: clamp(2rem, 8vw, 8rem);
  align-items: start;
  width: min(100%, 78rem);
  margin: 0 auto;
}

.seo-hierarchy-live__copy { max-width: 39rem; }

.seo-hierarchy-live__breadcrumb {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  align-items: center;
  margin: 0 0 clamp(1.25rem, 2.2vw, 2rem);
  color: rgba(40, 70, 100, 0.76);
  font-size: 0.78rem;
  line-height: 1.35;
}

.seo-hierarchy-live__breadcrumb a {
  color: inherit;
  text-decoration: none;
}

.seo-hierarchy-live__breadcrumb a:hover,
.seo-hierarchy-live__breadcrumb a:focus-visible {
  color: var(--analytics-blue);
  text-decoration: underline;
  text-underline-offset: 0.18rem;
}

.seo-hierarchy-live__copy h2 {
  max-width: 14ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(3.2rem, 5.1vw, 5.35rem);
  font-weight: 650;
  letter-spacing: -0.055em;
  line-height: 0.93;
  text-wrap: balance;
}

.seo-hierarchy-live__lede {
  max-width: 34rem;
  margin: clamp(1.35rem, 2.1vw, 2.25rem) 0 0;
  color: var(--analytics-ink);
  font-size: clamp(1.2rem, 1.75vw, 1.65rem);
  line-height: 1.18;
  text-wrap: pretty;
}

.seo-hierarchy-live__body-copy,
.seo-hierarchy-live__note {
  color: var(--analytics-copy);
  text-wrap: pretty;
}

.seo-hierarchy-live__body-copy {
  max-width: 38rem;
  margin: clamp(1.35rem, 2.2vw, 2rem) 0 0;
  font-size: clamp(0.9rem, 0.99vw, 1.02rem);
  line-height: 1.52;
}

.seo-hierarchy-live__note {
  max-width: 38rem;
  margin: 1rem 0 0;
  font-size: clamp(0.84rem, 1vw, 0.98rem);
  line-height: 1.45;
}

.seo-hierarchy-live__body-copy a,
.seo-hierarchy-live__note a,
.seo-hierarchy-live__result p a {
  color: inherit;
  text-decoration: underline;
  text-decoration-color: var(--analytics-blue);
  text-decoration-thickness: 2px;
  text-underline-offset: 0.18rem;
}

.seo-hierarchy-live__body-copy a:hover,
.seo-hierarchy-live__body-copy a:focus-visible,
.seo-hierarchy-live__note a:hover,
.seo-hierarchy-live__note a:focus-visible,
.seo-hierarchy-live__result p a:hover,
.seo-hierarchy-live__result p a:focus-visible {
  color: var(--analytics-blue);
}

.seo-hierarchy-live__result {
  width: min(100%, 20rem);
  justify-self: end;
  margin-top: clamp(3rem, 7vw, 5.5rem);
  padding: clamp(1.15rem, 2vw, 1.45rem);
  border: 1px solid rgba(7, 29, 73, 0.14);
  border-radius: 0.9rem;
  background: rgba(255, 255, 255, 0.92);
  box-shadow: 0 1.4rem 2.6rem rgba(7, 29, 73, 0.13);
}

.seo-hierarchy-live__result-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  align-items: center;
  margin: 0;
  color: rgba(40, 70, 100, 0.7);
  font-size: 0.68rem;
  line-height: 1.35;
}

.seo-hierarchy-live__result-title {
  display: block;
  margin-top: 0.85rem;
  color: var(--analytics-blue);
  font-size: clamp(1.12rem, 1.65vw, 1.38rem);
  font-weight: 760;
  letter-spacing: -0.03em;
  line-height: 1.08;
  text-decoration: none;
}

.seo-hierarchy-live__result-title:hover,
.seo-hierarchy-live__result-title:focus-visible {
  text-decoration: underline;
  text-underline-offset: 0.2rem;
}

.seo-hierarchy-live__result > p:last-child {
  margin: 0.8rem 0 0;
  color: var(--analytics-copy);
  font-size: 0.78rem;
  line-height: 1.48;
}

.seo-hierarchy-live__foundation {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 0.65fr) minmax(18rem, 1fr);
  column-gap: clamp(1.5rem, 3vw, 3rem);
  row-gap: clamp(1rem, 2vw, 1.5rem);
  align-items: end;
  width: min(100%, 78rem);
  margin: 0 auto;
  padding-top: clamp(3rem, 4.6vw, 4.5rem);
}

.seo-hierarchy-live__foundation h3 {
  max-width: 330px;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(1.75rem, 2.35vw, 2.5rem);
  font-weight: 650;
  letter-spacing: -0.05em;
  line-height: 0.94;
  text-wrap: balance;
}

.seo-hierarchy-live__foundation-break { display: inline; }

.seo-hierarchy-live__foundation-copy p {
  max-width: 25rem;
  margin: 0.8rem 0 0;
  color: var(--analytics-copy);
  font-size: clamp(0.9rem, 1.1vw, 1.05rem);
  line-height: 1.5;
}

.seo-hierarchy-live__legend {
  display: grid;
  gap: 0.55rem;
  align-self: end;
  max-width: 18rem;
  padding-bottom: 0.4rem;
}

.seo-hierarchy-live__legend > div {
  display: flex;
  gap: 0.75rem;
  align-items: baseline;
  color: var(--analytics-copy);
  font-size: 0.86rem;
  line-height: 1.35;
}

.seo-hierarchy-live__legend a {
  color: var(--analytics-blue);
  font-weight: 760;
  text-decoration: underline;
  text-decoration-thickness: 2px;
  text-underline-offset: 0.16rem;
}

.seo-hierarchy-live__legend a:hover,
.seo-hierarchy-live__legend a:focus-visible { color: var(--analytics-ink); }

.seo-hierarchy-live__turn {
  position: relative;
  display: flex;
  grid-column: 1 / -1;
  align-items: center;
  justify-content: space-between;
  width: min(100%, 34rem);
  margin: clamp(0.75rem, 1.5vw, 1.2rem) auto 0;
  padding: 0.65rem 1rem;
  border: 1px solid rgba(7, 29, 73, 0.11);
  border-radius: 0.9rem 0.9rem 0 0;
  background: #fff;
  box-shadow: 0 -0.65rem 0 -0.15rem rgba(255, 255, 255, 0.96), 0 -0.65rem 0 0 rgba(7, 29, 73, 0.08);
  color: rgba(40, 70, 100, 0.7);
  font-size: 0.78rem;
  line-height: 1.2;
  text-decoration: none;
}

.seo-hierarchy-live__turn::before {
  position: absolute;
  right: 0.55rem;
  bottom: -0.45rem;
  left: 0.55rem;
  z-index: -1;
  height: 100%;
  border: 1px solid rgba(7, 29, 73, 0.08);
  border-radius: 0.9rem 0.9rem 0 0;
  background: #fff;
  content: "";
}

.seo-hierarchy-live__turn:hover,
.seo-hierarchy-live__turn:focus-visible {
  border-color: rgba(10, 92, 255, 0.45);
  color: var(--analytics-ink);
}

.seo-hierarchy-live a:focus-visible {
  outline: 3px solid var(--analytics-blue);
  outline-offset: 4px;
}

@media (max-width: 980px) {
  .seo-hierarchy-live__top,
  .seo-hierarchy-live__foundation { grid-template-columns: minmax(0, 1fr); gap: 2rem; }
  .seo-hierarchy-live__top > *,
  .seo-hierarchy-live__foundation > * { min-width: 0; }
  .seo-hierarchy-live__result { justify-self: start; margin-top: 0.5rem; }
  .seo-hierarchy-live__legend { max-width: 22rem; padding-bottom: 0; }
}

@media (max-width: 720px) {
  .seo-hierarchy-live { min-height: auto; }
  .seo-hierarchy-live__inner { gap: 3rem; padding: 3rem 1rem 1rem; }
  .seo-hierarchy-live__top { width: min(100%, 88rem); gap: 2.5rem; }
  .seo-hierarchy-live__copy h2 { font-size: clamp(3rem, 13vw, 5.35rem); }
  .seo-hierarchy-live__lede { margin-top: 1.5rem; font-size: 1.22rem; }
  .seo-hierarchy-live__body-copy { margin-top: 1.5rem; font-size: 0.98rem; }
  .seo-hierarchy-live__note { font-size: 0.88rem; }
  .seo-hierarchy-live__result { width: min(100%, 21rem); }
  .seo-hierarchy-live__foundation { width: min(100%, 88rem); padding-top: 4rem; }
  .seo-hierarchy-live__foundation h3 { font-size: clamp(2.35rem, 11vw, 3.7rem); }
  .seo-hierarchy-live__foundation-break { display: none; }
  .seo-hierarchy-live__legend { margin-top: 0.5rem; }
  .seo-hierarchy-live__turn { margin-top: 0.8rem; }
}

/* Signal Map rebuild: four separate SEO steps, joined by one visible route. */
.seo-signal-map {
  position: relative;
  overflow: clip;
  border-top: 1px solid rgba(7, 29, 73, 0.12);
  background: #fff;
  color: var(--analytics-ink);
}

.seo-signal-map::before {
  position: absolute;
  top: 0;
  right: 0;
  width: 34vw;
  height: 34vw;
  max-width: 34rem;
  max-height: 34rem;
  border: 1px solid rgba(10, 92, 255, 0.14);
  border-radius: 50%;
  content: "";
  transform: translate(34%, -44%);
}

.seo-signal-map__inner {
  width: min(100% - 3rem, 92rem);
  margin: 0 auto;
  padding: clamp(6rem, 11vw, 11rem) 0 clamp(7rem, 12vw, 12rem);
}

/* Give the discoverability introduction room to breathe before the step map begins. */
@media (min-width: 761px) {
  .seo-signal-map__inner {
    padding-top: clamp(15rem, 27vh, 24rem);
  }
}

.seo-signal-map__intro {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(18rem, 0.7fr);
  gap: clamp(2rem, 8vw, 9rem);
  align-items: end;
}

.seo-signal-map__intro h2 {
  max-width: 9ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(3.6rem, 7.4vw, 7.4rem);
  font-weight: 650;
  letter-spacing: -0.07em;
  line-height: 0.88;
  text-wrap: balance;
}

.seo-signal-map__intro > p {
  max-width: 31rem;
  margin: 0 0 0.45rem;
  color: var(--analytics-copy);
  font-size: clamp(1.05rem, 1.45vw, 1.35rem);
  line-height: 1.48;
  text-wrap: pretty;
}

.seo-signal-map__route {
  display: grid;
  grid-template-columns: auto minmax(2rem, 1fr) auto minmax(2rem, 1fr) auto minmax(2rem, 1fr) auto;
  gap: clamp(0.7rem, 1.5vw, 1.5rem);
  align-items: center;
  margin: clamp(4rem, 8vw, 8rem) 0 clamp(2rem, 4vw, 4rem);
  color: rgba(7, 29, 73, 0.58);
  font-size: 0.68rem;
  font-weight: 850;
  letter-spacing: 0.14em;
  line-height: 1;
  text-transform: uppercase;
}

.seo-signal-map__route i {
  position: relative;
  height: 1px;
  background: rgba(10, 92, 255, 0.4);
}

.seo-signal-map__route i::after {
  position: absolute;
  top: 50%;
  right: 0;
  width: 0.38rem;
  height: 0.38rem;
  border-top: 1px solid var(--analytics-blue);
  border-right: 1px solid var(--analytics-blue);
  content: "";
  transform: translateY(-50%) rotate(45deg);
}

.seo-signal-map__steps {
  position: relative;
  display: grid;
  gap: 0;
  border-bottom: 1px solid rgba(7, 29, 73, 0.16);
}

.seo-signal-map__steps::before {
  position: absolute;
  top: 3.35rem;
  bottom: 3.35rem;
  left: 4.15rem;
  width: 1px;
  background: var(--analytics-blue);
  content: "";
  opacity: 0.78;
}

.seo-signal-map__step {
  position: relative;
  display: grid;
  grid-template-columns: 5.3rem minmax(0, 1fr) minmax(9rem, auto);
  gap: clamp(1.5rem, 4vw, 4rem);
  align-items: start;
  min-width: 0;
  padding: clamp(2.5rem, 5vw, 5rem) clamp(1.25rem, 3vw, 3rem);
  border-top: 1px solid rgba(7, 29, 73, 0.16);
}

.seo-signal-map__step--destination { background: var(--analytics-sky); }

.seo-signal-map__step-marker {
  position: relative;
  z-index: 1;
  display: grid;
  align-content: start;
  gap: 0.6rem;
  padding-top: 0.08rem;
}

.seo-signal-map__step-marker::before {
  position: absolute;
  top: 0.05rem;
  left: 3.65rem;
  width: 0.94rem;
  height: 0.94rem;
  border: 4px solid #fff;
  border-radius: 50%;
  background: var(--analytics-blue);
  box-shadow: 0 0 0 1px var(--analytics-blue);
  content: "";
}

.seo-signal-map__step--destination .seo-signal-map__step-marker::before { border-color: var(--analytics-sky); }

.seo-signal-map__step-marker span:first-child {
  color: var(--analytics-blue);
  font-size: clamp(1.9rem, 3vw, 3rem);
  font-weight: 650;
  letter-spacing: -0.06em;
  line-height: 0.9;
}

.seo-signal-map__step-marker span:last-child {
  margin-top: 0.7rem;
  color: rgba(7, 29, 73, 0.54);
  font-size: 0.62rem;
  font-weight: 850;
  letter-spacing: 0.12em;
  line-height: 1.1;
  text-transform: uppercase;
}

.seo-signal-map__step-main { min-width: 0; }

.seo-signal-map__label {
  margin: 0 0 1rem;
  color: var(--analytics-blue);
  font-size: 0.68rem;
  font-weight: 850;
  letter-spacing: 0.12em;
  line-height: 1.2;
  text-transform: uppercase;
}

.seo-signal-map__step-main :is(h2, h3) {
  max-width: 15ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(2.3rem, 4.7vw, 5rem);
  font-weight: 650;
  letter-spacing: -0.062em;
  line-height: 0.9;
  text-wrap: balance;
}

.seo-signal-map__step-main > p:not(.seo-signal-map__label) {
  max-width: 42rem;
  margin: clamp(1.5rem, 2.8vw, 2.5rem) 0 0;
  color: var(--analytics-copy);
  font-size: clamp(1rem, 1.3vw, 1.2rem);
  line-height: 1.56;
  text-wrap: pretty;
}

.seo-signal-map__signal {
  margin: clamp(2rem, 4vw, 3.5rem) 0 0;
  padding: 1rem 0 0;
  border-top: 1px solid rgba(7, 29, 73, 0.22);
}

.seo-signal-map__signal > p {
  margin: 0;
  color: rgba(7, 29, 73, 0.58);
  font-size: 0.67rem;
  font-weight: 850;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.seo-signal-map__signal ul {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
  margin: 1rem 0 0;
  padding: 0;
  list-style: none;
}

.seo-signal-map__signal--queries li {
  padding: 0.58rem 0.72rem;
  border: 1px solid rgba(10, 92, 255, 0.34);
  border-radius: 999px;
  background: #fff;
  color: var(--analytics-ink);
  font-size: 0.82rem;
  line-height: 1.15;
}

.seo-signal-map__destination-chain {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0;
  margin: clamp(2rem, 4vw, 3.5rem) 0 0;
  padding: 0;
  list-style: none;
  counter-reset: signal-destination;
}

.seo-signal-map__destination-chain li {
  position: relative;
  min-width: 0;
  padding: 2.8rem 1rem 0 1rem;
  border-top: 1px solid rgba(7, 29, 73, 0.25);
  border-right: 1px solid rgba(7, 29, 73, 0.18);
  counter-increment: signal-destination;
}

.seo-signal-map__destination-chain li:first-child { padding-left: 0; }
.seo-signal-map__destination-chain li:last-child { border-right: 0; }

.seo-signal-map__destination-chain li::before {
  position: absolute;
  top: 0.65rem;
  left: 1rem;
  color: var(--analytics-blue);
  content: counter(signal-destination, decimal-leading-zero);
  font-size: 0.7rem;
  font-weight: 850;
  letter-spacing: 0.1em;
}

.seo-signal-map__destination-chain li:first-child::before { left: 0; }

.seo-signal-map__destination-chain b {
  display: block;
  color: var(--analytics-ink);
  font-size: 0.94rem;
  font-weight: 700;
  line-height: 1.12;
}

.seo-signal-map__destination-chain span {
  display: block;
  margin-top: 0.65rem;
  color: var(--analytics-copy);
  font-size: 0.84rem;
  line-height: 1.42;
}

.seo-signal-map__step--connections .seo-signal-map__step-main > p + p { margin-top: 1rem; }

.seo-signal-map__links {
  display: grid;
  max-width: 42rem;
  margin-top: clamp(2rem, 4vw, 3.5rem);
  border-top: 1px solid rgba(7, 29, 73, 0.22);
}

.seo-signal-map__links a {
  display: flex;
  gap: 1rem;
  align-items: center;
  justify-content: space-between;
  padding: 0.95rem 0;
  border-bottom: 1px solid rgba(7, 29, 73, 0.22);
  color: var(--analytics-ink);
  font-size: 0.92rem;
  font-weight: 700;
  line-height: 1.3;
  text-decoration: none;
}

.seo-signal-map__links a:hover,
.seo-signal-map__links a:focus-visible { color: var(--analytics-blue); }

.seo-signal-map__links svg,
.seo-signal-map__step-next svg {
  width: 1.15rem;
  height: 1.15rem;
  flex: 0 0 auto;
  fill: none;
  stroke: currentColor;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 1.5;
}

.seo-signal-map__technical-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.65rem 1.5rem;
  max-width: 42rem;
  margin: clamp(2rem, 4vw, 3.5rem) 0 0;
  padding: 1rem 0 0;
  border-top: 1px solid rgba(7, 29, 73, 0.22);
  list-style: none;
}

.seo-signal-map__technical-list li {
  position: relative;
  padding-left: 1.25rem;
  color: var(--analytics-ink);
  font-size: 0.9rem;
  line-height: 1.35;
}

.seo-signal-map__technical-list li::before {
  position: absolute;
  top: 0.52em;
  left: 0;
  width: 0.6rem;
  height: 0.3rem;
  border-bottom: 1.5px solid var(--analytics-blue);
  border-left: 1.5px solid var(--analytics-blue);
  content: "";
  transform: rotate(-45deg);
}

.seo-signal-map__step-next {
  display: inline-flex;
  gap: 0.65rem;
  align-items: center;
  align-self: end;
  justify-self: end;
  padding-bottom: 0.35rem;
  border-bottom: 1px solid currentColor;
  color: var(--analytics-blue);
  font-size: 0.78rem;
  font-weight: 800;
  line-height: 1.2;
  text-decoration: none;
  white-space: nowrap;
}

.seo-signal-map__step-next:hover,
.seo-signal-map__step-next:focus-visible { color: var(--analytics-ink); }

.seo-signal-map a:focus-visible {
  outline: 3px solid var(--analytics-blue);
  outline-offset: 4px;
}

@keyframes seo-signal-step-in {
  from { opacity: 0.45; transform: translateY(1.5rem); }
  to { opacity: 1; transform: translateY(0); }
}

@supports (animation-timeline: view()) {
  .seo-signal-map__step {
    animation: seo-signal-step-in linear both;
    animation-range: entry 0% cover 30%;
    animation-timeline: view();
  }
}

@media (prefers-reduced-motion: reduce) {
  .seo-signal-map__step { animation: none; }
}

@media (max-width: 980px) {
  .seo-signal-map__intro { grid-template-columns: minmax(0, 1fr); gap: 2rem; }
  .seo-signal-map__intro > p { margin: 0; }
  .seo-signal-map__step { grid-template-columns: 4.7rem minmax(0, 1fr); gap: 1.5rem; }
  .seo-signal-map__step-next { grid-column: 2; justify-self: start; margin-top: 2rem; }
  .seo-signal-map__destination-chain { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .seo-signal-map__destination-chain li:nth-child(2) { border-right: 0; }
  .seo-signal-map__destination-chain li:nth-child(n + 3) { margin-top: 1.5rem; }
  .seo-signal-map__destination-chain li:nth-child(3) { padding-left: 0; }
  .seo-signal-map__destination-chain li:nth-child(3)::before { left: 0; }
}

@media (max-width: 720px) {
  .seo-signal-map::before { width: 18rem; height: 18rem; }
  .seo-signal-map__inner { width: min(100% - 2rem, 88rem); padding: 4.5rem 0 6rem; }
  .seo-signal-map__intro h2 { max-width: 8ch; font-size: clamp(3.4rem, 16vw, 5.6rem); }
  .seo-signal-map__intro > p { max-width: 35ch; font-size: 1.02rem; }
  .seo-signal-map__route { display: flex; gap: 0.45rem; margin: 3.5rem 0 1.5rem; font-size: 0.56rem; letter-spacing: 0.09em; white-space: nowrap; }
  .seo-signal-map__route i { min-width: 0.8rem; flex: 1 1 auto; }
  .seo-signal-map__step { grid-template-columns: 3.35rem minmax(0, 1fr); gap: 1rem; padding: 2.5rem 1rem; }
  .seo-signal-map__steps::before { top: 2.95rem; bottom: 2.95rem; left: 3rem; }
  .seo-signal-map__step-marker::before { left: 2.5rem; }
  .seo-signal-map__step-marker span:first-child { font-size: 1.75rem; }
  .seo-signal-map__step-marker span:last-child { margin-top: 0.55rem; font-size: 0.55rem; writing-mode: vertical-rl; }
  .seo-signal-map__label { margin-bottom: 0.9rem; font-size: 0.6rem; }
  .seo-signal-map__step-main :is(h2, h3) { max-width: 12ch; font-size: clamp(2.25rem, 10vw, 3.8rem); }
  .seo-signal-map__step-main > p:not(.seo-signal-map__label) { margin-top: 1.25rem; font-size: 0.98rem; }
  .seo-signal-map__destination-chain { grid-template-columns: 1fr; }
  .seo-signal-map__destination-chain li,
  .seo-signal-map__destination-chain li:nth-child(n + 3) { margin-top: 0; padding: 2.5rem 0 0; border-right: 0; }
  .seo-signal-map__destination-chain li::before,
  .seo-signal-map__destination-chain li:nth-child(3)::before { left: 0; }
  .seo-signal-map__technical-list { grid-template-columns: 1fr; }
  .seo-signal-map__step-next { grid-column: 2; font-size: 0.72rem; }
}

/* Media-first Signal Map refinement: the visual carries the relationship, not a timeline line. */
.seo-signal-map::before,
.seo-signal-map__route,
.seo-signal-map__steps::before {
  display: none;
}

.seo-signal-map__steps {
  margin-top: clamp(4rem, 8vw, 8rem);
}

.seo-signal-map__step {
  grid-template-columns: 4.6rem minmax(15rem, 0.92fr) minmax(0, 1fr) minmax(8rem, auto);
  grid-template-areas: "marker visual main next";
  gap: clamp(1.5rem, 3.2vw, 3.5rem);
  align-items: center;
  min-height: clamp(32rem, 44vw, 42rem);
  padding: clamp(3rem, 6vw, 6.5rem) clamp(1.25rem, 3vw, 3rem);
  border-top: 1px solid rgba(7, 29, 73, 0.14);
}

.seo-signal-map__step--destination,
.seo-signal-map__step--technical {
  grid-template-areas: "marker main visual next";
}

.seo-signal-map__step--qualified {
  grid-template-columns: 4.6rem minmax(0, 1.1fr) minmax(18rem, 0.9fr) minmax(8rem, auto);
  grid-template-areas: "marker main visual next";
  min-height: 0;
  overflow: hidden;
  background: var(--impact-field, var(--analytics-sky)) !important;
}

.seo-qualified-transition {
  position: absolute;
  z-index: 0;
  inset: 0 0 auto;
  display: block;
  width: 100%;
  height: clamp(12rem, 18vw, 16.25rem);
  pointer-events: none;
}

.seo-signal-map__steps > .seo-signal-map__step--qualified {
  padding-bottom: clamp(22rem, 27vw, 28rem);
}

.seo-qualified-transition.seo-qualified-transition--bottom {
  inset: auto 0 -1px;
  height: clamp(6rem, 15vw, 13.75rem);
}

.seo-signal-map__step--technical {
  background: #fff;
  min-height: max(44rem, 100svh);
}

.seo-signal-map__step--seo-type-section {
  grid-template-columns: 4.6rem minmax(0, 1fr) minmax(18rem, 0.92fr) minmax(8rem, auto);
  grid-template-areas: "marker main visual next";
  align-items: center;
  min-height: max(44rem, 100svh);
  background: #fff;
}

.seo-signal-map__step--seo-type-section.seo-signal-map__step--reverse {
  grid-template-areas: "marker visual main next";
}

.seo-signal-map__step--seo-type-section .seo-signal-map__step-main {
  max-width: 36rem;
}

.seo-signal-map__step--seo-type-section .seo-signal-map__seo-type {
  max-width: 54rem;
}

.seo-signal-map__step--seo-type-section .seo-signal-map__technical-list {
  max-width: 46rem;
}

.seo-signal-map__visual--method {
  align-self: stretch;
  min-height: 22rem;
}

.seo-signal-map__visual--method img {
  height: 100%;
  min-height: 22rem;
  aspect-ratio: auto;
}

.seo-signal-map__qualified-visual {
  width: 100%;
  max-width: 34rem;
  justify-self: end;
  position: relative;
  aspect-ratio: 4 / 3;
}

.seo-signal-map__qualified-visual img[data-impact-image] {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  aspect-ratio: auto;
  object-fit: cover;
  mix-blend-mode: normal;
  opacity: 0;
  transform: scale(1.018);
  transition: opacity 280ms ease, transform 620ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.seo-signal-map__qualified-visual img[data-impact-image].is-active {
  opacity: 1;
  transform: scale(1);
}

.seo-qualified-ball {
  position: absolute;
  z-index: 0;
  left: 38%;
  top: 91%;
  width: 52%;
  aspect-ratio: 1;
  border-radius: 50%;
  background: #fff;
  box-shadow:
    0 0.65rem 0.9rem rgba(32, 47, 57, 0.14),
    inset -0.8rem -0.9rem 1.2rem rgba(32, 47, 57, 0.07),
    inset 0.8rem 0.7rem 1rem rgba(255, 255, 255, 0.92);
  opacity: 0;
  pointer-events: none;
  transform: translateX(-50%) scale(0.9);
  transition: opacity 280ms ease, transform 420ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.seo-signal-map__qualified-visual:has(img[data-impact-image="relevant-traffic"].is-active) .seo-qualified-ball {
  opacity: 1;
  transform: translateX(-50%) scale(1);
}

.seo-signal-map__step--qualified .seo-signal-map__step-marker span:first-child {
  background: #fff;
}

.seo-signal-map__step--qualified .seo-signal-map__step-main {
  max-width: 52rem;
}

.seo-signal-map__step--qualified .seo-signal-map__step-main > p {
  max-width: 46rem;
}

.seo-signal-map__step--onpage {
  grid-template-columns: 4.6rem minmax(0, 1.65fr) minmax(8rem, auto);
  grid-template-areas: "marker main next";
  min-height: 0;
  background: #fff;
}

.seo-signal-map__step--onpage .seo-signal-map__step-main {
  max-width: 58rem;
}

.seo-signal-map__onpage-group {
  display: grid;
  grid-template-columns: minmax(10rem, 0.48fr) minmax(0, 1fr);
  gap: clamp(1rem, 4vw, 4rem);
  max-width: 58rem;
  margin-top: clamp(2.5rem, 4vw, 4rem);
  padding-top: clamp(2rem, 3vw, 3rem);
  border-top: 1px solid rgba(7, 29, 73, 0.18);
}

.seo-signal-map__onpage-group h4 {
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(1.35rem, 2vw, 2rem);
  letter-spacing: -0.03em;
  line-height: 1;
}

.seo-signal-map__onpage-group p {
  max-width: 39rem;
  margin: 0;
  color: var(--analytics-copy);
  font-size: clamp(0.98rem, 1.18vw, 1.13rem);
  line-height: 1.58;
}

.seo-signal-map__offpage {
  max-width: 58rem;
  margin-top: clamp(5rem, 8vw, 8rem);
  padding-top: clamp(3rem, 5vw, 5rem);
  border-top: 2px solid var(--analytics-ink);
}

.seo-signal-map__offpage > h3 {
  max-width: none;
  margin: 0;
  font-size: clamp(2.5rem, 5vw, 5rem);
  letter-spacing: -0.04em;
  line-height: 0.95;
}

.seo-signal-map__offpage .seo-signal-map__onpage-group {
  margin-top: clamp(2.5rem, 4vw, 4rem);
}

.seo-signal-map__onpage-group div > p + p {
  margin-top: 1.2rem;
}

.seo-signal-map__onpage-group a {
  color: inherit;
  font-weight: 700;
  text-decoration: underline;
  text-decoration-color: var(--analytics-blue);
  text-decoration-thickness: 2px;
  text-underline-offset: 0.18em;
}

.seo-signal-map__fit-group {
  max-width: 46rem;
  margin-top: clamp(3rem, 5vw, 5rem);
  padding-top: clamp(2.25rem, 4vw, 3.5rem);
  border-top: 1px solid rgba(7, 29, 73, 0.18);
}

.seo-signal-map__fit-group h3 {
  max-width: 18ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(2rem, 3.6vw, 3.75rem);
  letter-spacing: -0.035em;
  line-height: 0.98;
  text-wrap: balance;
}

.seo-signal-map__fit-group p {
  max-width: 46rem;
  margin: 1.4rem 0 0;
  color: var(--analytics-copy);
  font-size: clamp(0.98rem, 1.18vw, 1.13rem);
  line-height: 1.58;
}

.seo-signal-map__fit-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.8rem 2rem;
  max-width: 46rem;
  margin: 1.5rem 0 0;
  padding: 0;
  list-style: none;
}

.seo-signal-map__fit-list li {
  position: relative;
  padding-left: 1.25rem;
  color: var(--analytics-ink);
  font-size: 0.95rem;
  font-weight: 650;
  line-height: 1.42;
}

.seo-signal-map__fit-list li::before {
  position: absolute;
  top: 0.56em;
  left: 0;
  width: 0.45rem;
  height: 0.45rem;
  border-radius: 50%;
  background: var(--analytics-blue);
  content: "";
}

.seo-signal-map__seo-type {
  max-width: 42rem;
}

.seo-signal-map__seo-type + .seo-signal-map__seo-type {
  margin-top: clamp(2.5rem, 4vw, 4rem);
  padding-top: clamp(2rem, 3vw, 3rem);
  border-top: 1px solid rgba(7, 29, 73, 0.16);
}

.seo-signal-map__seo-type h4 {
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(1.4rem, 2.2vw, 2.1rem);
  letter-spacing: -0.03em;
  line-height: 1;
}

.seo-signal-map__seo-type p {
  max-width: 42rem;
  margin: 0;
  color: var(--analytics-copy);
  font-size: clamp(0.98rem, 1.18vw, 1.13rem);
  line-height: 1.58;
}

.seo-signal-map__seo-type h4 + p {
  margin-top: 1.15rem;
}

.seo-signal-map__step-marker {
  grid-area: marker;
  align-self: start;
  gap: 0.85rem;
  padding-top: 0;
}

.seo-signal-map__step-marker::before {
  display: none;
}

.seo-signal-map__step-marker span:first-child {
  display: grid;
  width: 3.35rem;
  aspect-ratio: 1;
  place-items: center;
  border: 1px solid var(--analytics-blue);
  border-radius: 50%;
  background: #fff;
  color: var(--analytics-blue);
  font-size: 1.4rem;
  font-weight: 750;
  letter-spacing: -0.05em;
  line-height: 1;
}

.seo-signal-map__step--destination .seo-signal-map__step-marker span:first-child,
.seo-signal-map__step--technical .seo-signal-map__step-marker span:first-child {
  background: var(--analytics-sky);
}

.seo-signal-map__step-marker span:last-child {
  margin-top: 0;
  font-size: 0.58rem;
  letter-spacing: 0.14em;
}

.seo-signal-map__visual {
  grid-area: visual;
  min-width: 0;
  margin: 0;
  overflow: hidden;
  border-radius: 1.15rem;
  background: #fff;
  box-shadow: 0 1.8rem 4.5rem rgba(7, 29, 73, 0.14), 0 0.5rem 1.2rem rgba(7, 29, 73, 0.08);
}

.seo-signal-map__visual img {
  display: block;
  width: 100%;
  aspect-ratio: 3 / 2;
  object-fit: cover;
  transition: transform 700ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.seo-signal-map__visual:hover img,
.seo-signal-map__visual:focus-within img {
  transform: scale(1.035) rotate(-0.4deg);
}

.seo-signal-map__step-main {
  grid-area: main;
  align-self: center;
}

.seo-signal-map__step-main :is(h2, h3) {
  max-width: 12ch;
  font-size: clamp(2.25rem, 4vw, 4.55rem);
  line-height: 0.92;
}

.seo-signal-map__step-main > p:not(.seo-signal-map__label) {
  max-width: 31rem;
  margin-top: clamp(1.35rem, 2.4vw, 2.2rem);
  font-size: clamp(0.98rem, 1.18vw, 1.13rem);
}

.seo-signal-map__feature-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  max-width: 35rem;
  margin-top: clamp(1.8rem, 3vw, 2.6rem);
}

.seo-signal-map__feature-action {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.8rem;
  padding: 0.7rem 1rem;
  border: 1px solid var(--analytics-ink);
  border-radius: 0.7rem;
  color: var(--analytics-ink);
  font-size: 0.88rem;
  font-weight: 750;
  line-height: 1.2;
  text-align: center;
  text-decoration: none;
  transition: background-color 180ms ease, border-color 180ms ease, color 180ms ease, transform 180ms ease;
}

.seo-signal-map__feature-action--primary {
  border-color: var(--analytics-blue);
  background: var(--analytics-blue);
  color: #fff;
}

.seo-signal-map__feature-action:hover,
.seo-signal-map__feature-action:focus-visible {
  transform: translateY(-2px);
}

.seo-signal-map__feature-action--primary:hover,
.seo-signal-map__feature-action--primary:focus-visible {
  border-color: var(--analytics-ink);
  background: var(--analytics-ink);
}

.seo-signal-map__feature-action--secondary:hover,
.seo-signal-map__feature-action--secondary:focus-visible {
  background: var(--analytics-sky);
}

.seo-signal-map__impact {
  max-width: 64rem;
}

.seo-signal-map__impact > h2 {
  max-width: 13ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(2.8rem, 5vw, 5.3rem);
  letter-spacing: -0.04em;
  line-height: 0.94;
  text-wrap: balance;
}

.seo-signal-map__impact-subhead {
  max-width: 39rem;
  margin: 1.5rem 0 0;
  color: var(--analytics-copy);
  font-size: clamp(1rem, 1.35vw, 1.2rem);
  line-height: 1.55;
}

.seo-signal-map__impact-list {
  max-width: 50rem;
  margin-top: clamp(3rem, 6vw, 5.5rem);
}

.seo-signal-map__impact-group {
  margin: 0;
  padding: 1.4rem 0;
  border-top: 1px solid rgba(7, 29, 73, 0.22);
}

.seo-signal-map__impact-group:last-child {
  border-bottom: 1px solid rgba(7, 29, 73, 0.22);
}

.seo-signal-map__impact-group summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 0;
  color: var(--analytics-ink);
  font-size: clamp(1.45rem, 2.1vw, 2.1rem);
  font-weight: 750;
  letter-spacing: -0.03em;
  line-height: 1;
  cursor: pointer;
  list-style: none;
}

.seo-signal-map__impact-group summary::-webkit-details-marker { display: none; }

.seo-signal-map__impact-group summary::after {
  flex: 0 0 auto;
  color: var(--analytics-blue);
  content: "+";
  font-size: 1.65rem;
  font-weight: 450;
  line-height: 0.8;
  transition: transform 180ms ease;
}

.seo-signal-map__impact-group[open] summary::after { transform: rotate(45deg); }

.seo-signal-map__impact-group summary:focus-visible {
  outline: 3px solid var(--analytics-blue);
  outline-offset: 4px;
}

.seo-signal-map__impact-content {
  max-width: 43rem;
  padding: 0 0 0.35rem;
}

.seo-signal-map__impact-content p,
.seo-signal-map__impact-group .seo-signal-map__fit-list {
  max-width: none;
}

.seo-signal-map__impact-content p {
  margin: 1rem 0 0;
  color: var(--analytics-copy);
  font-size: 0.98rem;
  line-height: 1.58;
}

.seo-signal-map__impact-group .seo-signal-map__fit-list {
  grid-template-columns: 1fr;
  gap: 0.65rem;
  margin-top: 1.25rem;
}

.seo-signal-map__impact-group .seo-signal-map__fit-list li {
  font-size: 0.88rem;
}

@media (max-width: 980px) {
  .seo-signal-map__impact-list { max-width: none; }

  .seo-signal-map__step--qualified {
    grid-template-columns: 4.6rem minmax(0, 1fr);
    grid-template-areas:
      "marker visual"
      "marker main"
      "marker next";
  }

  .seo-signal-map__qualified-visual { justify-self: start; }
}

.seo-signal-map__signal,
.seo-signal-map__links,
.seo-signal-map__technical-list {
  max-width: 31rem;
}

.seo-signal-map__signal {
  margin-top: clamp(1.75rem, 3vw, 2.75rem);
}

.seo-signal-map__destination-chain {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1.1rem 1.4rem;
  max-width: 34rem;
}

.seo-signal-map__destination-chain li,
.seo-signal-map__destination-chain li:first-child,
.seo-signal-map__destination-chain li:nth-child(3) {
  padding: 1.2rem 0 0;
  border-right: 0;
  border-top: 1px solid rgba(7, 29, 73, 0.2);
}

.seo-signal-map__destination-chain li::before,
.seo-signal-map__destination-chain li:first-child::before,
.seo-signal-map__destination-chain li:nth-child(3)::before {
  top: 1.2rem;
  left: auto;
  right: 0;
}

.seo-signal-map__destination-chain b {
  padding-right: 1.2rem;
}

.seo-signal-map__links {
  margin-top: clamp(1.75rem, 3vw, 2.75rem);
}

.seo-signal-map__technical-list {
  gap: 0.7rem 1.2rem;
  margin-top: clamp(1.75rem, 3vw, 2.75rem);
}

.seo-signal-map__step-next {
  grid-area: next;
  align-self: end;
  justify-self: end;
  margin: 0;
  writing-mode: vertical-rl;
  transform: rotate(180deg);
}

.seo-signal-map__step {
  animation: none;
}

@keyframes seo-signal-visual-in {
  from { opacity: 0.35; transform: translateY(1.5rem) scale(0.97); }
  to { opacity: 1; transform: translateY(0) scale(1); }
}

@supports (animation-timeline: view()) {
  .seo-signal-map__visual {
    animation: seo-signal-visual-in linear both;
    animation-range: entry 5% cover 34%;
    animation-timeline: view();
  }

}

@media (max-width: 980px) {
  .seo-signal-map__step,
  .seo-signal-map__step--destination,
  .seo-signal-map__step--technical,
  .seo-signal-map__step--seo-type-section {
    grid-template-columns: 4.6rem minmax(0, 1fr);
    grid-template-areas:
      "marker visual"
      "marker main"
      "marker next";
    gap: 1.5rem;
    min-height: 0;
  }

  .seo-signal-map__step--technical,
  .seo-signal-map__step--seo-type-section {
    min-height: max(44rem, 100svh);
  }

  .seo-signal-map__visual {
    width: min(100%, 42rem);
  }

  .seo-signal-map__step-next {
    grid-column: 2;
    justify-self: start;
    margin-top: 0.75rem;
    writing-mode: horizontal-tb;
    transform: none;
  }
}

@media (max-width: 720px) {
  .seo-signal-map__inner {
    width: min(100% - 2rem, 88rem);
    padding: 4.5rem 0 6rem;
  }

  .seo-signal-map__intro h2 {
    max-width: 8ch;
    font-size: clamp(3.15rem, 15vw, 5.3rem);
  }

  .seo-signal-map__step,
  .seo-signal-map__step--destination,
  .seo-signal-map__step--technical,
  .seo-signal-map__step--seo-type-section,
  .seo-signal-map__step--qualified,
  .seo-signal-map__step--onpage {
    grid-template-columns: 1fr;
    grid-template-areas:
      "marker"
      "visual"
      "main"
      "next";
    gap: 1.25rem;
    padding: 2.5rem 1rem 3.25rem;
  }

  .seo-signal-map__step--seo-type-section {
    grid-template-areas:
      "marker"
      "main"
      "visual"
      "next";
  }

  .seo-signal-map__step-marker {
    display: flex;
    align-items: center;
    gap: 0.85rem;
  }

  .seo-signal-map__step-marker span:first-child {
    width: 2.65rem;
    font-size: 1.1rem;
  }

  .seo-signal-map__step-marker span:last-child {
    margin: 0;
    writing-mode: horizontal-tb;
  }

  .seo-signal-map__visual {
    width: 100%;
    border-radius: 0.9rem;
  }

  .seo-signal-map__visual--method,
  .seo-signal-map__visual--method img {
    min-height: 0;
  }

  .seo-signal-map__visual--method img {
    height: auto;
    aspect-ratio: 3 / 2;
  }

  .seo-signal-map__step-main :is(h2, h3) {
    max-width: 11ch;
    font-size: clamp(2.35rem, 10vw, 3.8rem);
  }

  .seo-signal-map__step--qualified .seo-signal-map__step-main :is(h2, h3) {
    max-width: 18ch;
    font-size: clamp(1.9rem, 8vw, 3rem);
  }

  .seo-signal-map__fit-list {
    grid-template-columns: 1fr;
    gap: 0.75rem;
  }

  .seo-signal-map__onpage-group {
    grid-template-columns: 1fr;
    gap: 1rem;
  }

  .seo-signal-map__destination-chain,
  .seo-signal-map__technical-list {
    grid-template-columns: 1fr;
  }

  .seo-signal-map__destination-chain li,
  .seo-signal-map__destination-chain li:first-child,
  .seo-signal-map__destination-chain li:nth-child(3) {
    padding-top: 1rem;
  }

  .seo-signal-map__destination-chain li::before,
  .seo-signal-map__destination-chain li:first-child::before,
  .seo-signal-map__destination-chain li:nth-child(3)::before {
    top: 1rem;
  }

  .seo-signal-map__step-next {
    grid-column: 1;
    margin-top: 0.4rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  .seo-signal-map__visual,
  .seo-signal-map__visual img {
    animation: none;
    transition: none;
  }
}

/* Client-focused cleanup: one deliberate type scale and a light-blue FAQ. */
:root {
  --analytics-type-display: clamp(3.5rem, 6.4vw, 6rem);
  --analytics-type-section: clamp(2.85rem, 4.8vw, 4.75rem);
  --analytics-type-subsection: clamp(1.85rem, 3vw, 3rem);
  --analytics-type-body: 1rem;
  --analytics-type-label: 0.75rem;
}

.seo-signal-map__inner {
  padding-top: clamp(9rem, 15vw, 12rem);
}

.seo-signal-map__intro h1 {
  max-width: 12ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: var(--analytics-type-display);
  font-weight: 650;
  letter-spacing: -0.04em;
  line-height: 0.92;
  text-wrap: balance;
}

.seo-signal-map__intro > p,
.seo-signal-map__step-main > p:not(.seo-signal-map__label),
.seo-hierarchy-live__lede,
.seo-hierarchy-live__body-copy,
.seo-hierarchy-live__foundation-copy p,
.seo-hierarchy-live__legend > div,
.seo-faq__intro p,
.seo-faq details p {
  font-size: var(--analytics-type-body);
  line-height: 1.55;
}

.seo-signal-map__intro > p strong {
  color: var(--analytics-ink);
  font-weight: 700;
}

.seo-hierarchy-live__copy h2,
.seo-faq__intro h2 {
  font-size: var(--analytics-type-section);
  letter-spacing: -0.04em;
  line-height: 0.95;
  text-wrap: balance;
}

.seo-signal-map__step-main :is(h2, h3),
.seo-hierarchy-live__foundation h3 {
  font-size: var(--analytics-type-subsection);
  letter-spacing: -0.035em;
  line-height: 1;
  text-wrap: balance;
}

.seo-signal-map__label,
.seo-signal-map__signal > p,
.seo-hierarchy-live__breadcrumb,
.seo-hierarchy-live__result-meta {
  font-size: var(--analytics-type-label);
}

.seo-hierarchy-live {
  min-height: auto;
}

.seo-hierarchy-live__inner {
  padding-bottom: clamp(4rem, 7vw, 7rem);
}

.seo-hierarchy-live__lede {
  margin-top: 1.5rem;
  font-weight: 650;
}

.seo-hierarchy-live__body-copy {
  margin-top: 1.25rem;
}

.seo-hierarchy-live__result {
  width: min(100%, 24rem);
  padding: clamp(1.45rem, 2.5vw, 2rem);
}

.seo-hierarchy-live__result-title {
  margin-top: 0.9rem;
  font-size: clamp(1.65rem, 2.3vw, 2.1rem);
  line-height: 1.04;
}

.seo-hierarchy-live__legend {
  gap: 0.75rem;
}

.seo-faq {
  position: relative;
  isolation: isolate;
  background: #fff;
  color: var(--analytics-ink);
}

.seo-faq__background {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  z-index: -1;
  pointer-events: none;
}

.seo-faq__intro h2 {
  max-width: 11ch;
  color: var(--analytics-ink);
}

.seo-faq__intro p,
.seo-faq details p {
  color: var(--analytics-copy);
}

.seo-faq__list,
.seo-faq details {
  border-color: rgba(7, 29, 73, 0.24);
}

.seo-faq summary {
  color: var(--analytics-ink);
  font-size: clamp(1.15rem, 1.55vw, 1.35rem);
  line-height: 1.2;
}

.seo-faq summary::after {
  color: var(--analytics-blue);
}

.seo-faq summary:focus-visible {
  outline-color: var(--analytics-blue);
}

@media (max-width: 720px) {
  .seo-signal-map__inner {
    padding-top: 8rem;
  }

  .seo-signal-map__intro h1 {
    max-width: 10ch;
    font-size: clamp(3rem, 14vw, 5rem);
  }

  .seo-hierarchy-live__copy h2,
  .seo-faq__intro h2 {
    font-size: clamp(2.7rem, 12vw, 4.2rem);
  }

  .seo-signal-map__step-main :is(h2, h3),
  .seo-hierarchy-live__foundation h3 {
    font-size: clamp(1.9rem, 9vw, 3rem);
  }

  .seo-hierarchy-live__result-title {
    font-size: 1.55rem;
  }
}
.seo-search-answer{padding:1.75rem 0 2.25rem;background:#fff;color:#0b1b2e}
.seo-search-answer__inner{width:min(1400px,calc(100% - 3rem));min-height:clamp(42rem,58vw,57rem);margin:0 auto;padding:clamp(5rem,9vw,9rem) 0 clamp(4rem,7vw,7rem);border-top:1px solid rgba(7,29,73,.14);border-bottom:1px solid rgba(7,29,73,.14)}
.seo-search-answer__label{margin:0 0 clamp(2.5rem,5vw,5rem);color:#43667c;font-size:.75rem!important;font-weight:800;letter-spacing:.16em;line-height:1.2;text-transform:uppercase}
.seo-search-answer__layout{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(18rem,.72fr);gap:clamp(3rem,9vw,10rem);align-items:end}
.seo-search-answer__copy{max-width:47rem}
.seo-search-answer h1{max-width:10ch;margin:0;font-size:clamp(3.5rem,7vw,6rem);line-height:.94;letter-spacing:-.04em;text-wrap:balance}
.seo-search-answer__title span{display:inline-block;animation:seo-header-word-in 620ms cubic-bezier(.16,1,.3,1) both}
.seo-search-answer__title span:nth-child(1){animation-delay:80ms}.seo-search-answer__title span:nth-child(2){animation-delay:145ms}.seo-search-answer__title span:nth-child(3){animation-delay:210ms}.seo-search-answer__title span:nth-child(4){animation-delay:275ms}.seo-search-answer__title span:nth-child(5){animation-delay:340ms}.seo-search-answer__title span:nth-child(6){animation-delay:405ms}.seo-search-answer__title span:nth-child(7){animation-delay:470ms}.seo-search-answer__title span:nth-child(8){animation-delay:535ms}
@keyframes seo-header-word-in{from{opacity:.01;transform:translateY(.55em);filter:blur(4px)}to{opacity:1;transform:translateY(0);filter:blur(0)}}
.seo-search-answer__copy>p{max-width:34rem;margin:clamp(2rem,4vw,3.5rem) 0 0;font-size:clamp(1.1rem,1.65vw,1.45rem);line-height:1.5}
.seo-search-answer p{color:#29486b}
.seo-search-answer a{text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:3px;color:inherit;font-weight:650}
.seo-search-answer__definition{align-self:end;padding:clamp(2rem,3.5vw,3rem);border:1px solid rgba(7,29,73,.16);border-radius:1.35rem;background:#b9dfea}
.seo-search-answer__definition h2{margin:0;font-size:clamp(1.55rem,2.25vw,2.25rem);letter-spacing:-.035em;line-height:1}
.seo-search-answer__definition p{max-width:31rem;margin:1.25rem 0 0;font-size:clamp(1rem,1.3vw,1.2rem);line-height:1.55}
@media (max-width:760px){.seo-search-answer{padding:1rem 0}.seo-search-answer__inner{min-height:0;padding:4rem 0}.seo-search-answer__layout{grid-template-columns:1fr;gap:3rem}.seo-search-answer h1{font-size:clamp(3rem,14vw,4.75rem)}.seo-search-answer__definition{padding:1.75rem;border-radius:1rem}}
@media (prefers-reduced-motion:reduce){.seo-search-answer__title span{animation:none}}
.seo-qualified-fit{background:#fff;color:var(--analytics-ink);padding:clamp(6rem,12vw,12rem) 0}
.seo-qualified-fit__inner{width:min(1120px,calc(100% - 3rem));margin:0 auto;display:grid;grid-template-columns:minmax(0,1fr) minmax(18rem,.8fr);gap:clamp(2rem,9vw,10rem);align-items:start}
.seo-qualified-fit h2{margin:0;font-size:clamp(2.75rem,5.5vw,5.8rem);line-height:.94;letter-spacing:-.04em;text-wrap:balance}
.seo-qualified-fit p{max-width:38rem;margin:.25rem 0 0;color:var(--analytics-copy);font-size:clamp(1.05rem,1.5vw,1.3rem);line-height:1.58}
@media (max-width:760px){.seo-qualified-fit__inner{grid-template-columns:1fr}.seo-qualified-fit p{margin:0}}

/* Keep the first search-intent section visually connected to the opening header. */
@media (min-width: 761px) {
  .seo-signal-map__inner {
    padding-top: clamp(5rem, 9vw, 8rem) !important;
  }

  .seo-signal-map__steps {
    margin-top: 0;
  }
}

/* SEO method directory: a quiet, editorial grid replaces the image-led method panels. */
html {
  scroll-padding-top: 7rem;
}

.seo-signal-map__steps {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.seo-methods-heading {
  grid-column: 1 / -1;
  scroll-margin-top: 7rem;
  padding: clamp(5rem, 9vw, 8rem) clamp(1.5rem, 3.2vw, 3.25rem) clamp(2.5rem, 4vw, 4rem);
  background: #fff;
  text-align: center;
}

.seo-methods-heading h2 {
  max-width: none;
  margin: 0 auto;
  color: var(--analytics-ink);
  font-size: clamp(2.5rem, 4.8vw, 5.1rem);
  font-weight: 650;
  letter-spacing: -0.055em;
  line-height: 1;
  text-wrap: balance;
}

.seo-signal-map__step--intent,
.seo-signal-map__step--qualified {
  grid-column: 1 / -1;
}

/* The opening story is editorial rather than a numbered process step. */
.seo-signal-map__step--intent,
.seo-signal-map__step--qualified {
  grid-template-columns: minmax(18rem, 0.9fr) minmax(0, 1fr);
  gap: clamp(3rem, 7vw, 8rem);
  align-items: center;
  padding-inline: clamp(1.25rem, 4vw, 4.5rem);
}

.seo-signal-map__step--intent .seo-signal-map__step-marker,
.seo-signal-map__step--qualified .seo-signal-map__step-marker {
  display: none;
}

.seo-signal-map__step--intent .seo-signal-map__visual {
  grid-column: 1;
  grid-row: 1;
}

.seo-signal-map__step--intent .seo-signal-map__visual img {
  aspect-ratio: 1;
  object-fit: contain;
  background: #fff;
}

.seo-signal-map__step--intent .seo-signal-map__step-main {
  grid-column: 2;
  grid-row: 1;
}

.seo-signal-map__step--intent .seo-signal-map__step-main :is(h2, h3) {
  max-width: 16ch;
}

.seo-signal-map__qualified-visual img[data-impact-image="customer-action"] {
  object-fit: contain;
  background: transparent;
}

.seo-signal-map__qualified-visual img[data-impact-image="customer-action"].is-active {
  position: relative;
  inset: auto;
  width: 100%;
  height: auto;
  aspect-ratio: 1;
  object-fit: contain !important;
  transform: none !important;
}

.seo-signal-map__qualified-visual:has(img[data-impact-image="customer-action"].is-active) {
  aspect-ratio: 1;
}

.seo-signal-map__qualified-visual:has(img[data-impact-image="relevant-traffic"].is-active) {
  aspect-ratio: 1;
}

.seo-signal-map__qualified-visual:has(img[data-impact-image="visibility"].is-active) {
  aspect-ratio: 1;
}

.seo-signal-map__qualified-visual img[data-impact-image="visibility"].is-active {
  position: relative;
  inset: auto;
  width: 100%;
  height: auto;
  aspect-ratio: 1;
  object-fit: contain !important;
  transform: none !important;
}

/* Opening search-fit composition: use the available canvas instead of a narrow, cropped card. */
@media (min-width: 761px) {
  .seo-signal-map__step--intent {
    grid-template-columns: minmax(28rem, 1.05fr) minmax(32rem, 1fr);
    gap: clamp(3rem, 5vw, 6rem);
    padding-inline: 0;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual {
    width: 100%;
    max-width: none;
    align-self: start;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual img {
    width: 100%;
    height: auto;
    aspect-ratio: auto;
    object-fit: contain;
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main {
    align-self: start;
    padding-top: clamp(3rem, 6vw, 6rem);
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main :is(h2, h3) {
    max-width: none;
    font-size: clamp(2.35rem, 3.75vw, 4.25rem);
    line-height: 0.96;
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main :is(h2, h3) span {
    display: block;
    white-space: nowrap;
  }

  .seo-signal-map__step--intent .seo-signal-map__body-copy {
    max-width: 42rem;
  }
}

.seo-signal-map__step--intent .seo-signal-map__label {
  display: none !important;
}

@media (min-width: 761px) {
  .seo-signal-map__step--intent .seo-signal-map__step-main :is(h2, h3) {
    font-size: clamp(2.2rem, 2.85vw, 3.15rem) !important;
  }
}

/* Remove the remaining standalone separator line on the SEO page. */
.seo-search-answer__inner,
.seo-signal-map,
.seo-signal-map__steps,
.seo-methods-heading {
  border-top: 0 !important;
}

@media (min-width: 761px) {
  .seo-methods-heading {
    padding-top: clamp(12rem, 18vw, 18rem);
  }
}

/* Let the supplied illustrations breathe instead of treating them as cropped cards. */
.seo-signal-map__step--intent .seo-signal-map__visual,
.seo-signal-map__step--qualified .seo-signal-map__qualified-visual {
  overflow: visible;
  border-radius: 0;
  background: transparent;
  box-shadow: none;
}

.seo-signal-map__step--intent .seo-signal-map__visual img {
  max-height: 38rem;
  object-fit: contain;
}

.seo-signal-map__step--qualified .seo-signal-map__qualified-visual {
  height: auto;
  aspect-ratio: auto !important;
}

.seo-signal-map__step--qualified .seo-signal-map__qualified-visual img[data-impact-image].is-active {
  position: relative;
  inset: auto;
  display: block;
  width: 100%;
  height: auto;
  max-height: 38rem;
  object-fit: contain !important;
}

/* Make the benefit field a true full-width page surface and let the illustration share its blue ground. */
@media (min-width: 981px) {
  .seo-signal-map__steps > .seo-signal-map__step--qualified {
    width: 100dvw;
    margin-left: calc(50% - 50vw);
    margin-right: calc(50% - 50vw);
    padding-inline: clamp(1.25rem, 6vw, 8rem);
  }

  .seo-signal-map__step--qualified .seo-signal-map__qualified-visual {
    z-index: auto;
    width: min(100%, 42rem);
    max-width: none;
    background: var(--impact-field, var(--analytics-sky));
    isolation: auto;
  }
}

.seo-signal-map__step--qualified .seo-signal-map__qualified-visual img[data-impact-image] {
  mix-blend-mode: normal;
  background: transparent;
}

/* Keep the opening story as a simple two-column composition at tablet/desktop widths. */
@media (min-width: 721px) {
  .seo-signal-map__step--intent {
    display: grid;
    grid-template-columns: minmax(26rem, 0.9fr) minmax(34rem, 1.1fr);
    grid-template-areas: "visual main";
    gap: clamp(3rem, 5.5vw, 7rem);
    min-height: 0;
    padding-inline: 0;
    align-items: start;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual {
    grid-area: visual;
    width: 100%;
    max-width: 40rem;
    height: auto;
    margin: 0;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual img {
    display: block;
    width: 100%;
    height: auto;
    max-height: 40rem;
    aspect-ratio: 1;
    object-fit: contain;
    border-radius: 1.25rem;
    box-shadow: 0 1.5rem 3.5rem rgba(7, 29, 73, 0.12);
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main {
    grid-area: main;
    min-width: 0;
    padding-top: clamp(5rem, 7vw, 8rem);
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main :is(h2, h3) {
    width: auto;
    max-width: none;
    font-size: clamp(2.25rem, 3vw, 3.6rem) !important;
    line-height: 0.98;
    white-space: normal !important;
    text-wrap: nowrap;
  }

  .seo-signal-map__step--intent .seo-signal-map__body-copy {
    max-width: 40rem;
  }
}

@media (min-width: 761px) {
  .seo-signal-map__step--intent {
    grid-template-columns: minmax(22rem, 0.78fr) minmax(34rem, 1.22fr);
    column-gap: clamp(3rem, 6vw, 7rem);
    align-items: start;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual {
    display: flex;
    width: 100%;
    max-width: 34rem;
    height: 34rem;
    align-items: flex-start;
    justify-content: center;
    margin: 0 auto;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual img {
    width: auto;
    max-width: 100%;
    height: 34rem;
    max-height: 34rem;
    aspect-ratio: 1;
    object-fit: contain;
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main {
    align-self: start;
    padding-top: 8rem;
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main :is(h2, h3) {
    max-width: 36rem;
    font-size: clamp(1.8rem, 1.95vw, 2.2rem) !important;
    letter-spacing: -0.045em;
    line-height: 0.98;
    width: auto;
    max-width: 100%;
    white-space: normal !important;
    text-wrap: balance;
  }

  .seo-signal-map__step--intent .seo-signal-map__body-copy {
    max-width: 38rem;
    font-size: 1rem;
    line-height: 1.5;
  }
}

.seo-signal-map__qualified-visual img[data-impact-image="relevant-traffic"].is-active {
  position: relative;
  inset: auto;
  width: 100%;
  height: auto;
  aspect-ratio: 1;
  object-fit: contain !important;
  transform: none !important;
}

/* Remove the three stacked hairline separators around the SEO story. */
.seo-search-answer__inner,
.seo-signal-map,
.seo-signal-map__steps {
  border-top: 0;
  border-bottom: 0;
}

.seo-signal-map__body-copy {
  max-width: 34rem;
  margin-top: clamp(1.5rem, 2.8vw, 2.5rem);
  color: var(--analytics-copy);
  font-size: clamp(1rem, 1.18vw, 1.13rem);
  line-height: 1.56;
}

.seo-signal-map__body-copy p {
  margin: 0;
}

.seo-signal-map__body-copy p + p {
  margin-top: 1rem;
}

.seo-signal-map__step--technical,
.seo-signal-map__step--seo-type-section {
  display: block;
  grid-column: auto;
  scroll-margin-top: 6.5rem;
  min-height: 27rem;
  padding: clamp(2.5rem, 4vw, 3.75rem) clamp(1.5rem, 3.2vw, 3.25rem);
  border-right: 1px solid rgba(7, 29, 73, 0.2);
  border-bottom: 1px solid rgba(7, 29, 73, 0.2);
  background: #fff;
  animation: none !important;
}

.seo-signal-map__step--technical .seo-signal-map__step-marker,
.seo-signal-map__step--technical .seo-signal-map__visual,
.seo-signal-map__step--technical .seo-signal-map__step-next,
.seo-signal-map__step--seo-type-section .seo-signal-map__step-marker,
.seo-signal-map__step--seo-type-section .seo-signal-map__visual,
.seo-signal-map__step--seo-type-section .seo-signal-map__step-next {
  display: none;
}

.seo-signal-map__step--technical .seo-signal-map__step-main,
.seo-signal-map__step--seo-type-section .seo-signal-map__step-main {
  display: flex;
  height: 100%;
  max-width: none;
  flex-direction: column;
  align-items: stretch;
}

.seo-signal-map__step--technical .seo-signal-map__label,
.seo-signal-map__step--seo-type-section .seo-signal-map__label {
  display: none;
}

.seo-signal-map__step--technical .seo-signal-map__step-main > h3,
.seo-signal-map__step--seo-type-section .seo-signal-map__seo-type h3 {
  max-width: none;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(1.75rem, 2.55vw, 2.8rem);
  font-weight: 650;
  letter-spacing: -0.045em;
  line-height: 0.98;
  text-wrap: balance;
}

.seo-signal-map__step--technical .seo-signal-map__seo-type,
.seo-signal-map__step--seo-type-section .seo-signal-map__seo-type {
  display: flex;
  height: 100%;
  max-width: none;
  flex-direction: column;
}

.seo-signal-map__step--technical .seo-signal-map__seo-type {
  margin-top: 1.4rem;
}

.seo-signal-map__step--technical .seo-signal-map__seo-type > p,
.seo-signal-map__step--seo-type-section .seo-signal-map__seo-type > p:not(.seo-signal-map__label) {
  max-width: 36rem;
  margin: 0;
  color: var(--analytics-copy);
  font-size: clamp(0.98rem, 1.05vw, 1.1rem);
  line-height: 1.58;
}

.seo-signal-map__step--technical .seo-signal-map__technical-list,
.seo-signal-map__step--seo-type-section .seo-signal-map__technical-list {
  grid-template-columns: 1fr;
  max-width: none;
  margin-top: auto;
  padding-top: 1.4rem;
}

@media (max-width: 980px) {
  .seo-signal-map__steps {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .seo-signal-map__step--technical,
  .seo-signal-map__step--seo-type-section {
    min-height: 24rem;
  }

  .seo-signal-map__step--intent,
  .seo-signal-map__step--qualified {
    grid-template-columns: minmax(15rem, 0.85fr) minmax(0, 1fr);
  }
}

@media (max-width: 640px) {
  .seo-signal-map__steps {
    grid-template-columns: 1fr;
  }

  .seo-methods-heading {
    padding: 4rem 1.25rem 2.25rem;
  }

  .seo-signal-map__step--technical,
  .seo-signal-map__step--seo-type-section {
    min-height: 0;
    padding: 2.25rem 1.25rem;
  }

  .seo-signal-map__step--intent,
  .seo-signal-map__step--qualified {
    grid-template-columns: 1fr;
    gap: 2rem;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual,
  .seo-signal-map__step--intent .seo-signal-map__step-main {
    grid-column: 1;
    grid-row: auto;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual img {
    aspect-ratio: 4 / 5;
  }

  .seo-signal-map__step--technical .seo-signal-map__technical-list,
  .seo-signal-map__step--seo-type-section .seo-signal-map__technical-list {
    margin-top: 2rem;
  }
}

/* Final opening-hero overrides: keep the first story clean and sentence-led. */
.seo-signal-map__step--intent .seo-signal-map__step-marker,
.seo-signal-map__step--qualified .seo-signal-map__step-marker {
  display: none !important;
}

.seo-signal-map__step--intent .seo-signal-map__step-main :is(h2, h3) {
  max-width: none;
  font-size: clamp(2.25rem, 3.55vw, 3.7rem);
  line-height: 0.96;
}

.seo-signal-map__body-copy a {
  color: inherit;
  font-weight: 700;
  text-decoration: underline;
  text-decoration-thickness: 2px;
  text-underline-offset: 0.18em;
}

/* Keep the benefit story in a stable two-column reading order after the image switcher loads. */
@media (min-width: 981px) {
  .seo-signal-map__step--qualified {
    grid-template-columns: minmax(34rem, 1.22fr) minmax(22rem, 0.78fr);
    grid-template-areas:
      "main visual"
      "next next";
    column-gap: clamp(3rem, 6vw, 7rem);
    align-items: start;
    padding-inline: 0;
  }

  .seo-signal-map__step--qualified .seo-signal-map__step-main {
    grid-area: main;
    align-self: start;
    min-width: 0;
    padding-top: clamp(3rem, 6vw, 6rem);
  }

  .seo-signal-map__step--qualified .seo-signal-map__qualified-visual {
    grid-area: visual;
    width: 100%;
    max-width: 34rem;
    justify-self: end;
    margin-top: clamp(16rem, 26vw, 24rem);
  }

  .seo-signal-map__step--qualified .seo-signal-map__step-next {
    grid-area: next;
    justify-self: end;
  }
}

@media (max-width: 980px) {
  .seo-signal-map__step--qualified {
    grid-template-columns: minmax(15rem, 0.85fr) minmax(0, 1fr);
    grid-template-areas:
      "visual main"
      "next next";
  }
}

@media (max-width: 640px) {
  .seo-signal-map__step--qualified {
    grid-template-columns: 1fr;
    grid-template-areas:
      "visual"
      "main"
      "next";
  }

  .seo-signal-map__step--qualified .seo-signal-map__step-main {
    padding-top: 0;
  }
}

/* Final intent-panel composition: let the supplied illustration keep its natural proportions. */
@media (min-width: 981px) {
  .seo-signal-map__step--intent {
    grid-template-columns: minmax(30rem, 0.95fr) minmax(38rem, 1.05fr);
    column-gap: clamp(3rem, 5vw, 6rem);
    align-items: start;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual {
    display: block;
    width: min(100%, 38rem);
    height: auto !important;
    max-width: 38rem;
    min-height: 0 !important;
    margin: 0;
    aspect-ratio: auto !important;
    overflow: visible !important;
    border-radius: 0 !important;
    background: transparent !important;
    box-shadow: none !important;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual img {
    display: block;
    width: 100%;
    height: auto !important;
    max-width: none;
    max-height: none !important;
    aspect-ratio: auto !important;
    object-fit: contain;
    border-radius: 1.5rem;
    box-shadow: none !important;
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main {
    padding-top: clamp(3rem, 4.5vw, 5rem) !important;
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main :is(h2, h3) {
    max-width: none;
    font-size: clamp(2.35rem, 3vw, 3.6rem) !important;
    line-height: 0.98;
    white-space: normal !important;
    text-wrap: nowrap;
  }

  .seo-signal-map__step--intent .seo-signal-map__body-copy {
    max-width: 44rem;
  }
}

@media (min-width: 721px) and (max-width: 980px) {
  .seo-signal-map__step--intent .seo-signal-map__visual {
    height: auto;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual img {
    width: 100%;
    height: auto;
    max-height: none;
    aspect-ratio: auto;
  }
}

@media (max-width: 720px) {
  .seo-signal-map__step--intent .seo-signal-map__step-main :is(h2, h3) {
    text-wrap: balance;
  }
}

.seo-signal-map__step--intent {
  border-top: 0 !important;
}

/* Let the benefit story arrive without a stray divider or side prompt. */
.seo-signal-map__step--qualified {
  border-top: 0 !important;
}

/* Scroll story: hold the hero as a quiet answer while the intent story rises over it. */
@media (min-width: 981px) {
  .seo-search-answer {
    position: sticky;
    top: 0;
    z-index: 1;
    display: flex;
    height: 100svh;
    min-height: 100svh;
    padding: 0;
    background: #fff;
  }

  .seo-search-answer__inner {
    width: min(1400px, calc(100% - 3rem));
    height: 100%;
    min-height: 0;
    padding-block: clamp(5rem, 9vw, 9rem) clamp(4rem, 7vw, 7rem);
  }

  .seo-signal-map {
    position: relative;
    z-index: 2;
    background: #fff;
  }
}

/* Let the opening promise breathe across two lines, then settle the support card into the lower content band. */
@media (min-width: 761px) {
  .seo-search-answer__layout {
    grid-template-columns: minmax(0, 1fr) minmax(22rem, 0.62fr);
    grid-template-areas:
      "copy copy"
      ". definition";
    align-items: start;
    row-gap: clamp(2rem, 4vw, 4.5rem);
  }

  .seo-search-answer__copy {
    grid-area: copy;
    max-width: none;
  }

  .seo-search-answer h1 {
    max-width: 22ch;
  }

  .seo-search-answer__copy > p {
    margin-top: clamp(3rem, 5vw, 5rem);
  }

  .seo-search-answer__definition {
    grid-area: definition;
    width: min(100%, 34rem);
    justify-self: end;
    align-self: start;
  }
}

@media (max-width: 760px) {
  .seo-search-answer__title-break {
    display: none;
  }
}

/* Place the lighthouse in the open hero field without competing with the promise or definition card. */
.seo-search-answer__visual {
  margin: 0;
  pointer-events: none;
}

.seo-search-answer__visual img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: contain;
}

@media (min-width: 761px) {
  .seo-search-answer__layout {
    grid-template-columns: minmax(0, 1.18fr) minmax(24rem, 0.78fr);
    grid-template-areas:
      "copy visual"
      "copy definition";
    column-gap: clamp(2.5rem, 5vw, 6rem);
    row-gap: clamp(1.5rem, 3vw, 3rem);
    align-items: start;
  }

  .seo-search-answer__copy {
    grid-area: copy;
  }

  .seo-search-answer__visual {
    grid-area: visual;
    width: 100%;
    height: auto;
    aspect-ratio: 1 / 1;
  }

  .seo-search-answer__definition {
    grid-area: definition;
    width: 100%;
    justify-self: stretch;
  }
}

@media (max-width: 760px) {
  .seo-search-answer__layout {
    grid-template-areas:
      "copy"
      "visual"
      "definition";
  }

  .seo-search-answer__copy { grid-area: copy; }

  .seo-search-answer__visual {
    grid-area: visual;
    width: 100%;
    aspect-ratio: 1 / 1;
    margin: 1rem 0 0;
  }

  .seo-search-answer__definition { grid-area: definition; }
}

/* Keep the frozen opening contained to the SEO story so it cannot reappear over the FAQ. */
.seo-story-shell {
  position: relative;
}

/* Legacy section-wide accents are replaced by content-anchored circles below. */
.seo-qualified-bubbles {
  position: absolute;
  inset: 0;
  z-index: 0;
  overflow: hidden;
  pointer-events: none;
}
.seo-qualified-bubbles__bubble { display: none !important; }
.seo-qualified-bubbles__line {
  position: absolute;
  display: block;
  border: 0;
  border-radius: 50%;
  aspect-ratio: 1;
}
.seo-qualified-bubbles__line--shirt {
  background: #f2ae8d;
  width: clamp(10rem, 18vw, 19rem);
  left: -16%;
  top: 40%;
}
.seo-qualified-bubbles__line--pants {
  background: #725062;
  width: clamp(9rem, 14vw, 15rem);
  right: 12%;
  top: 5%;
}
.seo-qualified-bubbles__line--jacket { display: none; }
.seo-signal-map__step--qualified:has(img[data-impact-image="customer-action"].is-active) .seo-qualified-bubbles__line--shirt {
  background: #772b3d;
  width: clamp(12rem, 22vw, 23rem);
  left: auto;
  right: -12%;
  top: 35%;
}
.seo-signal-map__step--qualified:has(img[data-impact-image="customer-action"].is-active) .seo-qualified-bubbles__line--pants {
  background: #47777b;
  width: clamp(7rem, 11vw, 12rem);
  right: 32%;
  top: auto;
  bottom: 16%;
}
.seo-signal-map__step--qualified:has(img[data-impact-image="customer-action"].is-active) .seo-qualified-bubbles__line--jacket {
  display: block;
  background: #f3ac80;
  width: clamp(8rem, 13vw, 14rem);
  right: 18%;
  top: 7%;
}
.seo-signal-map__step--qualified > :not(.seo-qualified-bubbles, .seo-qualified-transition) {
  position: relative;
  z-index: 1;
}
@media (max-width: 980px) {
  .seo-qualified-bubbles { display: none; }
}

/* Treat the lighthouse as hero atmosphere on desktop; keep the definition card in its own lower band. */
.seo-signal-map__step--qualified .seo-qualified-bubbles { display: none; }
.seo-signal-map__step--qualified {
  --impact-field: var(--analytics-sky);
  --impact-top: #725062;
  --impact-bottom: #f2ae8d;
  --impact-side: #b5cbbd;
}
.seo-signal-map__step--qualified:has([data-impact-image="relevant-traffic"].is-active) {
  --impact-field: #f4e8c1;
  --impact-top: #94b94a;
  --impact-bottom: #ed8968;
  --impact-side: #71913d;
}
.seo-signal-map__step--qualified:has([data-impact-image="customer-action"].is-active) {
  --impact-field: #d8f1ea;
  --impact-top: #f3ac80;
  --impact-bottom: #47777b;
  --impact-side: #772b3d;
}
@media (min-width: 981px) {
  .seo-signal-map__qualified-visual::before,
  .seo-signal-map__qualified-visual::after,
  .seo-signal-map__impact-list::after {
    content: "";
    position: absolute;
    display: block;
    border-radius: 50%;
    pointer-events: none;
    width: clamp(7.5rem, 12vw, 12rem);
    aspect-ratio: 1;
  }
  .seo-signal-map__qualified-visual::before {
    background: var(--impact-top);
    bottom: calc(100% + 1rem);
    left: 30%;
  }
  .seo-signal-map__qualified-visual::after {
    background: var(--impact-side);
    width: clamp(3.75rem, 6vw, 6rem);
    right: 0;
    top: calc(100% + 1rem);
  }
  .seo-signal-map__impact-list {
    position: relative;
    margin-bottom: 14rem;
  }
  .seo-signal-map__impact-list::after {
    background: var(--impact-bottom);
    top: calc(100% + 2rem);
    left: 40%;
  }
  .seo-signal-map__step--qualified:has([data-impact-image="relevant-traffic"].is-active) .seo-signal-map__qualified-visual::before {
    left: auto;
    right: 5%;
  }
  .seo-signal-map__step--qualified:has([data-impact-image="relevant-traffic"].is-active) .seo-signal-map__impact-list::after {
    left: 15%;
  }
  .seo-signal-map__step--qualified:has([data-impact-image="customer-action"].is-active) .seo-signal-map__qualified-visual::before {
    left: 0;
  }
  .seo-signal-map__step--qualified:has([data-impact-image="customer-action"].is-active) .seo-signal-map__impact-list::after {
    left: auto;
    right: 0;
  }
}

.seo-search-answer__visual picture {
  display: block;
  width: 100%;
  height: 100%;
}

@media (min-width: 981px) {
  .seo-search-answer__layout {
    position: relative;
    grid-template-columns: minmax(0, 1.18fr) minmax(24rem, 0.78fr);
    grid-template-rows: minmax(clamp(24rem, 48vw, 33rem), max-content) auto;
    grid-template-areas:
      "copy ."
      "copy definition";
    column-gap: clamp(2.5rem, 5vw, 6rem);
    row-gap: clamp(2rem, 4vw, 4.5rem);
  }

  .seo-search-answer__visual {
    position: absolute;
    z-index: 0;
    top: 0;
    right: -1rem;
    width: min(72%, 64rem);
    height: clamp(24rem, 48vw, 33rem);
    aspect-ratio: auto;
    margin: 0;
  }

  .seo-search-answer__visual img {
    display: block;
    width: 100%;
    height: 100%;
    object-fit: contain;
    object-position: right top;
  }

  .seo-search-answer__copy,
  .seo-search-answer__definition {
    position: relative;
    z-index: 1;
  }

  .seo-search-answer__definition {
    background: #b9dfea;
  }
}

@media (min-width: 761px) and (max-width: 980px) {
  .seo-search-answer__visual {
    aspect-ratio: 1.45 / 1;
  }

  .seo-search-answer__visual img {
    object-fit: contain;
    object-position: right top;
  }
}

/* Final white hero composition: merge the SEO definition into the copy and let the lighthouse use the open field. */
#seo-hero-scroll-mount {
  display: contents;
}

.seo-search-answer__layout {
  grid-template-areas: "copy visual";
  align-items: center;
}

.seo-search-answer__copy {
  grid-area: copy;
  max-width: 44rem;
}

.seo-search-answer__copy > p {
  max-width: 38rem;
  margin-top: clamp(2rem, 3vw, 3.5rem);
}

.seo-search-answer__visual {
  position: relative;
  top: auto;
  right: auto;
  grid-area: visual;
  width: 100%;
  height: auto;
  aspect-ratio: auto;
  margin: 0;
}

.seo-search-answer__visual picture {
  height: auto;
}

.seo-search-answer__visual img {
  width: 100%;
  height: auto;
  object-fit: contain;
  object-position: center;
}

@media (min-width: 981px) {
  .seo-search-answer__layout {
    grid-template-columns: minmax(0, 0.9fr) minmax(28rem, 1.1fr);
    grid-template-rows: auto;
    column-gap: clamp(2.5rem, 5vw, 6rem);
    row-gap: 0;
  }
}

@media (max-width: 980px) and (min-width: 761px) {
  .seo-search-answer__layout {
    grid-template-columns: minmax(0, 0.95fr) minmax(24rem, 1.05fr);
    column-gap: clamp(2rem, 4vw, 4rem);
  }
}

@media (max-width: 760px) {
  .seo-search-answer__layout {
    grid-template-columns: 1fr;
    grid-template-areas:
      "copy"
      "visual";
    gap: 2.5rem;
  }

  .seo-search-answer__visual {
    margin-top: 0;
  }
}

@media (min-width: 981px) {
  .seo-search-answer__visual {
    transform: translateY(11rem) scale(2.22);
    transform-origin: center right;
  }
}

/* Standout hero: keep the message focused and let the lighthouse lead the next story. */
.seo-search-answer__layout {
  display: block;
}

.seo-search-answer__copy {
  max-width: 58rem;
}

.seo-search-answer h1 {
  max-width: 18ch;
}

.seo-search-answer__copy > p {
  max-width: 44rem;
}

/* Use the supplied hero treatment as a quiet moving backdrop behind the SEO message. */
.seo-search-answer {
  position: relative;
  isolation: isolate;
  overflow: hidden;
}

.seo-search-answer__background,
.seo-search-answer__background-shade {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  pointer-events: none;
}

.seo-search-answer__background {
  z-index: -2;
  object-fit: cover;
  opacity: 0.38;
  filter: saturate(0.82) contrast(0.96);
  mix-blend-mode: multiply;
}

.seo-search-answer__background-shade {
  z-index: -1;
  background: linear-gradient(
    90deg,
    rgba(255, 255, 255, 0.97) 0%,
    rgba(255, 255, 255, 0.91) 43%,
    rgba(255, 255, 255, 0.63) 76%,
    rgba(255, 255, 255, 0.84) 100%
  );
}

.seo-search-answer__inner {
  position: relative;
  z-index: 1;
}

@media (max-width: 760px) {
  .seo-search-answer__background {
    opacity: 0.24;
  }

  .seo-search-answer__background-shade {
    background: rgba(255, 255, 255, 0.84);
  }
}

/* Editorial search-to-destination hero illustration. */
.seo-search-answer--illustrated {
  color: #071d49;
  background: #fbfaf7;
}

.seo-search-answer--illustrated .seo-search-answer__layout {
  display: grid;
  grid-template-columns: minmax(0, 0.82fr) minmax(24rem, 1.18fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: center;
}

.seo-search-answer--illustrated,
.seo-search-answer--illustrated h1,
.seo-search-answer--illustrated p {
  color: #071d49;
}

.seo-search-answer--illustrated .seo-search-answer__label {
  color: #43667c;
}

.seo-search-answer--illustrated h1,
.seo-search-answer--illustrated .seo-search-answer__copy > p {
  text-shadow: none;
}

.seo-search-answer--illustrated .seo-search-answer__visual {
  width: 100%;
  margin: 0;
  transform: none;
}

.seo-search-answer--illustrated .seo-search-answer__visual img {
  display: block;
  width: min(100%, 36rem);
  height: auto;
  max-height: min(68svh, 46rem);
  margin: 0 auto;
  object-fit: contain;
}

@media (max-width: 760px) {
  .seo-search-answer--illustrated .seo-search-answer__inner {
    padding-bottom: 2.5rem;
  }

  .seo-search-answer--illustrated .seo-search-answer__layout {
    grid-template-columns: 1fr;
    gap: 2rem;
  }

  .seo-search-answer--illustrated .seo-search-answer__visual {
    width: 100%;
    margin: 0;
  }

  .seo-search-answer--illustrated .seo-search-answer__visual img {
    width: min(88vw, 31rem);
    max-height: 52svh;
  }
}

@media (prefers-reduced-motion: reduce) {
  .seo-search-answer__background {
    display: none;
  }
}

/* The SEO hero should scroll normally; keep the supplied background visible instead of freezing or washing it out. */
@media (min-width: 981px) {
  .seo-search-answer {
    position: relative;
    top: auto;
    height: auto;
    min-height: 100svh;
  }
}

.seo-search-answer__background {
  /* Keep the supplied landscape crisp; contrast protection belongs only behind the copy. */
  opacity: 1;
  filter: none;
  mix-blend-mode: normal;
}

.seo-search-answer__background-shade {
  /* A dark contrast falloff preserves the image detail—no blur, wash, or muted footage. */
  background: linear-gradient(
    90deg,
    rgba(3, 13, 27, 0.62) 0%,
    rgba(3, 13, 27, 0.42) 37%,
    rgba(3, 13, 27, 0.12) 56%,
    transparent 72%
  );
}

.seo-search-answer,
.seo-search-answer h1,
.seo-search-answer p {
  color: #fff;
}

.seo-search-answer__label {
  color: #d9eef3;
}

.seo-search-answer h1,
.seo-search-answer__copy > p {
  text-shadow: 0 1px 2px rgba(0, 0, 0, 0.55);
}

body.analytics-page .site-header:not(.is-scrolled),
body.analytics-page .site-header:not(.is-scrolled) .site-brand,
body.analytics-page .site-header:not(.is-scrolled) .nav-link,
body.analytics-page .site-header:not(.is-scrolled) .nav-toggle {
  color: #fff;
}

body.analytics-page .site-header:not(.is-scrolled) .site-header__cta {
  color: #071d49;
  background: #fff;
}

@media (max-width: 760px) {
  .seo-search-answer__background {
    opacity: 1;
  }

  .seo-search-answer__background-shade {
    background: linear-gradient(
      180deg,
      rgba(3, 13, 27, 0.62) 0%,
      rgba(3, 13, 27, 0.3) 52%,
      transparent 100%
    );
  }
}

@media (min-width: 721px) {
  .seo-signal-map__step--intent {
    grid-template-columns: minmax(0, 1.08fr) minmax(26rem, 0.92fr);
    grid-template-areas: "main visual";
    gap: clamp(3rem, 6vw, 8rem);
    align-items: start;
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main {
    grid-area: main;
    padding-top: clamp(2rem, 4vw, 5rem);
  }

  .seo-signal-map__step--intent .seo-signal-map__visual {
    grid-area: visual;
    width: 100%;
    max-width: none;
    height: auto;
    min-height: 0;
    margin: 0;
    align-self: start;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual img {
    width: 100%;
    height: auto;
    max-height: none;
    aspect-ratio: auto;
    object-fit: contain;
    border-radius: 0;
    box-shadow: none;
  }
}

@media (max-width: 720px) {
  .seo-signal-map__step--intent {
    grid-template-columns: 1fr;
    grid-template-areas: "main" "visual";
    gap: 2.5rem;
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main {
    grid-area: main;
    padding-top: 0;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual {
    grid-area: visual;
    height: auto;
  }

  .seo-signal-map__step--intent .seo-signal-map__visual img {
    height: auto;
    max-height: none;
    aspect-ratio: auto;
    border-radius: 0;
    box-shadow: none;
  }
}

/* Make the lighthouse the atmosphere of the whole intent story instead of a separate image card. */
.seo-signal-map__step--intent {
  position: relative;
  overflow: hidden;
  background-color: #fff;
  background-image: url("/assets/analytics/seo-lighthouse-search.png");
  background-repeat: no-repeat;
  background-position: right top;
  background-size: auto 135%;
}

@media (min-width: 721px) {
  .seo-signal-map__step--intent {
    grid-template-columns: minmax(0, 1.08fr) minmax(0, 0.92fr);
    grid-template-areas: "main visual";
    min-height: clamp(50rem, 58vw, 64rem);
    align-items: start;
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main {
    grid-area: main;
    max-width: 44rem;
    padding-top: clamp(2rem, 4vw, 5rem);
  }
}

@media (max-width: 720px) {
  .seo-signal-map__step--intent {
    grid-template-columns: 1fr;
    grid-template-areas: "main";
    min-height: 0;
    background-size: auto 48rem;
  }

  .seo-signal-map__step--intent .seo-signal-map__step-main {
    grid-area: main;
    max-width: 34rem;
  }
}

/* SEO work coverage: turn the flat method rows into a tactile, color-coded card system. */
.seo-signal-map__steps:has(#seo-geo) {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(1.15rem, 2vw, 2rem);
  border: 0;
  overflow: visible;
  perspective: 1400px;
}

.seo-story-shell:has(#seo-geo) + .seo-faq {
  margin-top: clamp(4rem, 7vw, 8rem);
}

body.analytics-page {
  background: #fff;
}

.seo-signal-map__steps > .seo-signal-map__step--intent,
.seo-signal-map__steps > .seo-signal-map__step--qualified,
.seo-signal-map__steps > .seo-methods-heading {
  grid-column: 1 / -1;
}

.seo-methods-heading {
  padding: clamp(8rem, 13vw, 13rem) 0 clamp(3rem, 5vw, 5rem);
  border: 0;
}

.seo-methods-heading h2 {
  max-width: 12ch;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(3.2rem, 6.5vw, 6.8rem);
  font-weight: 650;
  letter-spacing: -0.07em;
  line-height: 0.9;
  text-wrap: balance;
}

#seo-technical-panel,
#seo-on-page-seo,
#seo-off-page-seo,
#seo-local-seo,
#seo-aeo,
#seo-geo {
  --seo-card-accent: #246a8a;
  position: relative;
  display: block;
  grid-column: span 1;
  min-width: 0;
  min-height: 34rem;
  padding: clamp(1.6rem, 2.8vw, 2.75rem);
  overflow: hidden;
  border: 1px solid rgba(7, 29, 73, 0.14);
  border-radius: 1.75rem;
  background:
    radial-gradient(circle at 90% 8%, rgba(255, 255, 255, 0.62) 0 1.4rem, transparent 1.45rem),
    radial-gradient(circle at 100% 0%, rgba(255, 255, 255, 0.36) 0 9rem, transparent 9.1rem),
    linear-gradient(135deg, #e3f5f8 0%, #c5e3eb 100%);
  box-shadow: 0 1.4rem 3rem rgba(7, 29, 73, 0.12), 0 0.3rem 0.9rem rgba(7, 29, 73, 0.06);
  transform-style: preserve-3d;
  transition: transform 260ms ease, box-shadow 260ms ease;
}

#seo-technical-panel::before,
#seo-on-page-seo::before,
#seo-off-page-seo::before,
#seo-local-seo::before,
#seo-aeo::before,
#seo-geo::before {
  position: absolute;
  right: -5rem;
  bottom: -7rem;
  width: 17rem;
  height: 17rem;
  border: 1px solid rgba(255, 255, 255, 0.46);
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.18);
  content: "";
  pointer-events: none;
}

#seo-technical-panel::after,
#seo-on-page-seo::after,
#seo-off-page-seo::after,
#seo-local-seo::after,
#seo-aeo::after,
#seo-geo::after {
  position: absolute;
  top: 0;
  right: 0;
  width: 48%;
  height: 0.3rem;
  background: var(--seo-card-accent);
  content: "";
  opacity: 0.72;
}

#seo-technical-panel:hover,
#seo-on-page-seo:hover,
#seo-off-page-seo:hover,
#seo-local-seo:hover,
#seo-aeo:hover,
#seo-geo:hover {
  box-shadow: 0 1.9rem 3.6rem rgba(7, 29, 73, 0.17), 0 0.45rem 1rem rgba(7, 29, 73, 0.08);
  transform: translateY(-0.4rem) rotateX(1deg) rotateY(-1deg);
}

#seo-technical-panel { --seo-card-accent: #246a8a; }
#seo-on-page-seo {
  --seo-card-accent: #7251a5;
  background:
    radial-gradient(circle at 90% 8%, rgba(255, 255, 255, 0.62) 0 1.4rem, transparent 1.45rem),
    radial-gradient(circle at 100% 0%, rgba(255, 255, 255, 0.38) 0 9rem, transparent 9.1rem),
    linear-gradient(135deg, #f0e7ff 0%, #d9cdf5 100%);
}
#seo-off-page-seo {
  --seo-card-accent: #ad4f5c;
  background:
    radial-gradient(circle at 90% 8%, rgba(255, 255, 255, 0.62) 0 1.4rem, transparent 1.45rem),
    radial-gradient(circle at 100% 0%, rgba(255, 255, 255, 0.38) 0 9rem, transparent 9.1rem),
    linear-gradient(135deg, #ffe6dd 0%, #f4c9c2 100%);
}

#seo-off-page-seo h3 a {
  color: inherit;
  text-decoration: none;
}

#seo-off-page-seo h3 a:hover,
#seo-off-page-seo h3 a:focus-visible {
  text-decoration: underline;
  text-decoration-thickness: 2px;
  text-underline-offset: 0.14em;
}

#seo-off-page-seo .seo-signal-map__detail-link {
  display: inline-flex;
  gap: 0.5rem;
  align-items: center;
  align-self: flex-start;
  margin-top: 1.5rem;
  color: #071d49;
  font-weight: 700;
  text-underline-offset: 0.2em;
}

#seo-off-page-seo .seo-signal-map__detail-link:hover,
#seo-off-page-seo .seo-signal-map__detail-link:focus-visible {
  color: #8b3346;
}
#seo-local-seo {
  --seo-card-accent: #718f38;
  background:
    radial-gradient(circle at 90% 8%, rgba(255, 255, 255, 0.62) 0 1.4rem, transparent 1.45rem),
    radial-gradient(circle at 100% 0%, rgba(255, 255, 255, 0.38) 0 9rem, transparent 9.1rem),
    linear-gradient(135deg, #e9f5db 0%, #cfe2aa 100%);
}

#seo-local-seo h3 a {
  color: inherit;
  text-decoration: none;
}

#seo-local-seo h3 a:hover,
#seo-local-seo h3 a:focus-visible {
  text-decoration: underline;
  text-decoration-thickness: 2px;
  text-underline-offset: 0.14em;
}
#seo-aeo {
  --seo-card-accent: #a47700;
  background:
    radial-gradient(circle at 90% 8%, rgba(255, 255, 255, 0.62) 0 1.4rem, transparent 1.45rem),
    radial-gradient(circle at 100% 0%, rgba(255, 255, 255, 0.38) 0 9rem, transparent 9.1rem),
    linear-gradient(135deg, #fff5c5 0%, #f4dc8e 100%);
}
#seo-geo {
  --seo-card-accent: #4773c5;
  background:
    radial-gradient(circle at 90% 8%, rgba(255, 255, 255, 0.62) 0 1.4rem, transparent 1.45rem),
    radial-gradient(circle at 100% 0%, rgba(255, 255, 255, 0.38) 0 9rem, transparent 9.1rem),
    linear-gradient(135deg, #e2edff 0%, #c7d6f6 100%);
}

#seo-technical-panel .seo-signal-map__step-marker,
#seo-on-page-seo .seo-signal-map__step-marker,
#seo-off-page-seo .seo-signal-map__step-marker,
#seo-local-seo .seo-signal-map__step-marker,
#seo-aeo .seo-signal-map__step-marker,
#seo-geo .seo-signal-map__step-marker {
  position: relative;
  z-index: 1;
  display: flex;
  width: 100%;
  align-items: baseline;
  justify-content: space-between;
  margin-bottom: clamp(3.5rem, 7vw, 7rem);
  padding: 0;
}

#seo-technical-panel .seo-signal-map__step-marker span:first-child,
#seo-on-page-seo .seo-signal-map__step-marker span:first-child,
#seo-off-page-seo .seo-signal-map__step-marker span:first-child,
#seo-local-seo .seo-signal-map__step-marker span:first-child,
#seo-aeo .seo-signal-map__step-marker span:first-child,
#seo-geo .seo-signal-map__step-marker span:first-child {
  color: var(--seo-card-accent);
  font-size: 1.05rem;
  font-weight: 700;
  letter-spacing: 0.08em;
}

#seo-technical-panel .seo-signal-map__step-marker span:last-child,
#seo-on-page-seo .seo-signal-map__step-marker span:last-child,
#seo-off-page-seo .seo-signal-map__step-marker span:last-child,
#seo-local-seo .seo-signal-map__step-marker span:last-child,
#seo-aeo .seo-signal-map__step-marker span:last-child,
#seo-geo .seo-signal-map__step-marker span:last-child {
  color: rgba(7, 29, 73, 0.66);
  font-size: 0.68rem;
  font-weight: 750;
  letter-spacing: 0.14em;
}

#seo-technical-panel .seo-signal-map__step-main,
#seo-on-page-seo .seo-signal-map__step-main,
#seo-off-page-seo .seo-signal-map__step-main,
#seo-local-seo .seo-signal-map__step-main,
#seo-aeo .seo-signal-map__step-main,
#seo-geo .seo-signal-map__step-main {
  position: relative;
  z-index: 1;
  display: flex;
  height: 100%;
  min-width: 0;
  flex-direction: column;
  padding: 0;
}

#seo-technical-panel .seo-signal-map__label,
#seo-on-page-seo .seo-signal-map__label,
#seo-off-page-seo .seo-signal-map__label,
#seo-local-seo .seo-signal-map__label,
#seo-aeo .seo-signal-map__label,
#seo-geo .seo-signal-map__label {
  display: block !important;
  margin: 0 0 0.7rem;
  color: var(--seo-card-accent);
  font-size: 0.74rem;
  font-weight: 750;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

#seo-technical-panel h3,
#seo-on-page-seo h3,
#seo-off-page-seo h3,
#seo-local-seo h3,
#seo-aeo h3,
#seo-geo h3 {
  max-width: none;
  margin: 0;
  color: var(--analytics-ink);
  font-size: clamp(2rem, 3vw, 3.25rem);
  font-weight: 650;
  letter-spacing: -0.06em;
  line-height: 0.94;
  text-wrap: balance;
}

#seo-technical-panel .seo-signal-map__seo-type,
#seo-on-page-seo .seo-signal-map__seo-type,
#seo-off-page-seo .seo-signal-map__seo-type,
#seo-local-seo .seo-signal-map__seo-type,
#seo-aeo .seo-signal-map__seo-type,
#seo-geo .seo-signal-map__seo-type {
  display: flex;
  height: 100%;
  min-width: 0;
  flex-direction: column;
}

#seo-technical-panel p:not(.seo-signal-map__label),
#seo-on-page-seo p:not(.seo-signal-map__label),
#seo-off-page-seo p:not(.seo-signal-map__label),
#seo-local-seo p:not(.seo-signal-map__label),
#seo-aeo p:not(.seo-signal-map__label),
#seo-geo p:not(.seo-signal-map__label) {
  max-width: 38rem;
  margin: 1.35rem 0 0;
  color: rgba(7, 29, 73, 0.78);
  font-size: clamp(0.98rem, 1.08vw, 1.12rem);
  line-height: 1.56;
}

#seo-technical-panel .seo-signal-map__technical-list,
#seo-on-page-seo .seo-signal-map__technical-list,
#seo-off-page-seo .seo-signal-map__technical-list,
#seo-local-seo .seo-signal-map__technical-list,
#seo-aeo .seo-signal-map__technical-list,
#seo-geo .seo-signal-map__technical-list {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0.75rem;
  max-width: none;
  margin: clamp(2rem, 3vw, 3rem) 0 0;
  padding: 1.35rem 0 0;
  border-top: 1px solid rgba(7, 29, 73, 0.16);
}

#seo-technical-panel .seo-signal-map__technical-list li,
#seo-on-page-seo .seo-signal-map__technical-list li,
#seo-off-page-seo .seo-signal-map__technical-list li,
#seo-local-seo .seo-signal-map__technical-list li,
#seo-aeo .seo-signal-map__technical-list li,
#seo-geo .seo-signal-map__technical-list li {
  position: relative;
  padding-left: 1.35rem;
  color: rgba(7, 29, 73, 0.86);
  font-size: 0.93rem;
  line-height: 1.35;
}

#seo-technical-panel .seo-signal-map__technical-list li::before,
#seo-on-page-seo .seo-signal-map__technical-list li::before,
#seo-off-page-seo .seo-signal-map__technical-list li::before,
#seo-local-seo .seo-signal-map__technical-list li::before,
#seo-aeo .seo-signal-map__technical-list li::before,
#seo-geo .seo-signal-map__technical-list li::before {
  position: absolute;
  top: 0.38rem;
  left: 0.15rem;
  width: 0.52rem;
  height: 0.52rem;
  border-radius: 50%;
  background: var(--seo-card-accent);
  box-shadow: 0 0 0 0.22rem rgba(255, 255, 255, 0.4);
  content: "";
}

@media (max-width: 980px) {
  .seo-signal-map__steps:has(#seo-geo) {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  #seo-technical-panel,
  #seo-on-page-seo,
  #seo-off-page-seo,
  #seo-local-seo,
  #seo-aeo,
  #seo-geo {
    min-height: 30rem;
  }
}

@media (max-width: 720px) {
  .seo-signal-map__steps:has(#seo-geo) {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 0.75rem;
  }

  .seo-story-shell:has(#seo-geo) + .seo-faq {
    margin-top: 3rem;
  }

  .seo-methods-heading {
    padding: 6rem 1.25rem 2.25rem;
  }

  .seo-methods-heading h2 {
    font-size: clamp(2.8rem, 13vw, 4.8rem);
  }

  #seo-technical-panel,
  #seo-on-page-seo,
  #seo-off-page-seo,
  #seo-local-seo,
  #seo-aeo,
  #seo-geo {
    position: sticky;
    top: 5.5rem;
    align-self: start;
    min-height: 0;
    padding: 1rem;
    border-radius: 1rem;
    scroll-margin-top: 5.5rem;
  }

  #seo-technical-panel,
  #seo-on-page-seo {
    z-index: 1;
  }

  #seo-off-page-seo,
  #seo-local-seo {
    z-index: 2;
  }

  #seo-aeo,
  #seo-geo {
    z-index: 3;
  }

  #seo-technical-panel .seo-signal-map__step-marker,
  #seo-on-page-seo .seo-signal-map__step-marker,
  #seo-off-page-seo .seo-signal-map__step-marker,
  #seo-local-seo .seo-signal-map__step-marker,
  #seo-aeo .seo-signal-map__step-marker,
  #seo-geo .seo-signal-map__step-marker {
    margin-bottom: 2.25rem;
  }

  #seo-technical-panel .seo-signal-map__step-marker span:first-child,
  #seo-on-page-seo .seo-signal-map__step-marker span:first-child,
  #seo-off-page-seo .seo-signal-map__step-marker span:first-child,
  #seo-local-seo .seo-signal-map__step-marker span:first-child,
  #seo-aeo .seo-signal-map__step-marker span:first-child,
  #seo-geo .seo-signal-map__step-marker span:first-child {
    font-size: 0.8rem;
  }

  #seo-technical-panel h3,
  #seo-on-page-seo h3,
  #seo-off-page-seo h3,
  #seo-local-seo h3,
  #seo-aeo h3,
  #seo-geo h3 {
    font-size: clamp(1.25rem, 4.8vw, 1.7rem);
    letter-spacing: -0.035em;
  }

  #seo-technical-panel p:not(.seo-signal-map__label),
  #seo-on-page-seo p:not(.seo-signal-map__label),
  #seo-off-page-seo p:not(.seo-signal-map__label),
  #seo-local-seo p:not(.seo-signal-map__label),
  #seo-aeo p:not(.seo-signal-map__label),
  #seo-geo p:not(.seo-signal-map__label) {
    margin-top: 1rem;
    font-size: 0.82rem;
    line-height: 1.45;
  }

  #seo-technical-panel .seo-signal-map__technical-list,
  #seo-on-page-seo .seo-signal-map__technical-list,
  #seo-off-page-seo .seo-signal-map__technical-list,
  #seo-local-seo .seo-signal-map__technical-list,
  #seo-aeo .seo-signal-map__technical-list,
  #seo-geo .seo-signal-map__technical-list {
    gap: 0.55rem;
    margin-top: 1.25rem;
    padding-top: 1rem;
  }

  #seo-technical-panel .seo-signal-map__technical-list li,
  #seo-on-page-seo .seo-signal-map__technical-list li,
  #seo-off-page-seo .seo-signal-map__technical-list li,
  #seo-local-seo .seo-signal-map__technical-list li,
  #seo-aeo .seo-signal-map__technical-list li,
  #seo-geo .seo-signal-map__technical-list li {
    padding-left: 1rem;
    font-size: 0.75rem;
    line-height: 1.35;
  }
}

@media (prefers-reduced-motion: reduce) {
  #seo-technical-panel,
  #seo-on-page-seo,
  #seo-off-page-seo,
  #seo-local-seo,
  #seo-aeo,
  #seo-geo {
    transition: none;
  }

  #seo-technical-panel:hover,
  #seo-on-page-seo:hover,
  #seo-off-page-seo:hover,
  #seo-local-seo:hover,
  #seo-aeo:hover,
  #seo-geo:hover {
    transform: none;
  }
}

/* Scroll deck: each two-card row holds its place, then the next row rises over it. */
@media (min-width: 981px) {
  .seo-signal-map,
  .seo-signal-map__inner {
    overflow: visible;
  }

  .seo-signal-map__steps {
    padding-bottom: 0;
    perspective: none;
  }

  .seo-signal-map__inner {
    padding-bottom: 0;
  }

  .seo-faq {
    z-index: 4;
  }

  #seo-technical-panel,
  #seo-on-page-seo,
  #seo-off-page-seo,
  #seo-local-seo,
  #seo-aeo,
  #seo-geo {
    position: sticky;
    align-self: start;
    top: clamp(7rem, 12vh, 9rem);
    scroll-margin-top: clamp(7rem, 12vh, 9rem);
  }

  #seo-technical-panel,
  #seo-on-page-seo {
    z-index: 1;
  }

  #seo-off-page-seo,
  #seo-local-seo {
    z-index: 2;
  }

  #seo-aeo,
  #seo-geo {
    z-index: 3;
  }
}

/* Opening handoff: hold the search landscape while the lighthouse story rises into view. */
@media (min-width: 981px) and (prefers-reduced-motion: no-preference) {
  .seo-story-shell {
    position: relative;
    isolation: isolate;
  }

  #seo-hero-scroll-mount {
    position: sticky;
    top: 0;
    z-index: 0;
    display: block;
    height: 100svh;
    overflow: hidden;
  }

  #seo-hero-scroll-mount .seo-search-answer,
  #seo-hero-scroll-mount .seo-search-answer__inner {
    height: 100%;
    min-height: 100%;
  }

  #seo-story {
    position: relative;
    z-index: 1;
    overflow: visible;
    border-top: 0;
    background: #fff;
  }

  #seo-story .seo-signal-map__inner {
    padding-top: 0;
  }

  #seo-story .seo-signal-map__steps {
    margin-top: 0;
  }

  #seo-intent-panel {
    z-index: 1;
    width: 100vw;
    margin-left: calc(50% - 50vw);
    padding-right: max(3rem, calc((100vw - 92rem) / 2));
    padding-left: max(3rem, calc((100vw - 92rem) / 2));
  }
}

/* Keep the new blank hero bright and readable after all legacy video overrides. */
body.analytics-page .seo-search-answer--illustrated,
body.analytics-page .seo-search-answer--illustrated h1,
body.analytics-page .seo-search-answer--illustrated p {
  color: #071d49;
}

body.analytics-page .seo-search-answer--illustrated .seo-search-answer__label {
  color: #43667c;
}

body.analytics-page:has(.seo-search-answer--illustrated) .site-header:not(.is-scrolled),
body.analytics-page:has(.seo-search-answer--illustrated) .site-header:not(.is-scrolled) .site-brand,
body.analytics-page:has(.seo-search-answer--illustrated) .site-header:not(.is-scrolled) .nav-link,
body.analytics-page:has(.seo-search-answer--illustrated) .site-header:not(.is-scrolled) .nav-toggle {
  color: #071d49;
}

@media (min-width: 721px) {
  .seo-signal-map__qualified-visual > picture {
    display: contents;
  }

  #seo-intent-panel {
    background-image: none;
  }

  #seo-intent-panel.seo-background-loaded {
    background-image: url("/assets/analytics/seo-lighthouse-search.png");
    background-image: image-set(
      url("/assets/analytics/seo-lighthouse-search.avif?v=20261004-desktop-avif-1") type("image/avif"),
      url("/assets/analytics/seo-lighthouse-search.png") type("image/png")
    );
  }
}

@media (max-width: 720px) {
  .seo-story-shell {
    position: relative;
    isolation: isolate;
  }

  #seo-hero-scroll-mount {
    position: sticky;
    top: 0;
    z-index: 0;
    display: block;
    height: 100svh;
    overflow: hidden;
  }

  #seo-hero-scroll-mount .seo-search-answer,
  #seo-hero-scroll-mount .seo-search-answer__inner {
    height: 100%;
    min-height: 100%;
  }

  #seo-story {
    position: relative;
    z-index: 1;
    overflow: visible;
    border-top: 0;
    background: #fff;
  }

  #seo-story .seo-signal-map__inner {
    padding-top: 0;
  }

  #seo-story .seo-signal-map__steps {
    margin-top: 0;
  }

  #seo-intent-panel {
    position: relative;
    min-height: 46rem;
    padding: 0;
    background-position: right bottom;
    background-size: auto 72%;
  }

  #seo-intent-panel .seo-signal-map__step-main {
    position: absolute;
    top: 5rem;
    left: 2.5rem;
    z-index: 2;
    width: calc(56% - 2.5rem);
    max-width: 19.75rem;
    padding: 0;
    transform: none;
    margin-bottom: 0;
  }

  #seo-intent-panel .seo-signal-map__step-main :is(h2, h3) {
    max-width: none;
    margin-bottom: 1.35rem;
    font-size: clamp(1.5rem, 4.2vw, 1.7rem);
    line-height: 0.98;
    letter-spacing: -0.035em;
    text-wrap: initial;
  }

  #seo-intent-panel .seo-signal-map__step-main :is(h2, h3) span {
    display: block;
    white-space: nowrap;
  }

  #seo-intent-panel .seo-signal-map__body-copy {
    width: 100%;
    max-width: none;
    font-size: 1rem;
    line-height: 1.5;
  }

  #seo-intent-panel .seo-signal-map__body-copy p {
    margin: 0;
  }

  #seo-intent-panel .seo-signal-map__body-copy p + p {
    margin-top: 0.9rem;
  }

  #seo-qualified-traffic {
    position: relative;
    display: flex;
    flex-direction: column;
    gap: 0;
    min-height: 0;
    padding: 1.25rem 1.5rem 7rem;
    overflow: hidden;
    background: #f8edbd;
  }

  #seo-qualified-traffic::after {
    position: absolute;
    z-index: 3;
    right: -2%;
    bottom: -7rem;
    left: -2%;
    height: 14rem;
    border-radius: 50%;
    background: #fff;
    content: "";
    pointer-events: none;
  }

  #seo-qualified-traffic .seo-qualified-transition,
  #seo-qualified-traffic .seo-qualified-bubbles,
  #seo-qualified-traffic .seo-qualified-ball {
    display: none;
  }

  #seo-qualified-traffic .seo-signal-map__qualified-visual {
    order: 1;
    width: 100%;
    height: clamp(22rem, 83vw, 31rem);
    margin: 0;
    overflow: hidden;
    background: transparent;
  }

  #seo-qualified-traffic .seo-signal-map__qualified-visual img {
    display: none;
  }

  #seo-qualified-traffic .seo-signal-map__qualified-visual img[data-impact-image].is-active {
    position: relative;
    inset: auto;
    display: block !important;
    width: 100%;
    height: 100%;
    opacity: 1 !important;
    object-fit: contain;
    transform: none;
  }

  #seo-qualified-traffic .seo-signal-map__step-main {
    position: relative;
    z-index: 2;
    order: 2;
    width: 100%;
    padding: 1.5rem 0 0;
  }

  #seo-qualified-traffic .seo-signal-map__impact h2 {
    margin: 0;
    font-size: clamp(2.45rem, 10vw, 3.35rem);
    line-height: 0.92;
    letter-spacing: -0.04em;
  }

  #seo-qualified-traffic .seo-signal-map__impact h2 span {
    display: block;
    white-space: nowrap;
  }

  #seo-qualified-traffic .seo-signal-map__impact-subhead {
    max-width: 31rem;
    margin: 1.25rem 0 2rem;
    font-size: 1.2rem;
    line-height: 1.5;
  }

  #seo-qualified-traffic .seo-signal-map__impact-list {
    border-top: 1px solid rgba(7, 29, 73, 0.22);
  }

  #seo-qualified-traffic .seo-signal-map__impact-group {
    border-bottom: 1px solid rgba(7, 29, 73, 0.22);
  }

  #seo-qualified-traffic .seo-signal-map__impact-group > summary {
    min-height: 4.5rem;
    padding: 1rem 0;
    font-size: 1.05rem;
  }

  #seo-qualified-traffic .seo-signal-map__impact-content {
    padding: 0 0 1.25rem;
  }

  #seo-qualified-traffic .seo-signal-map__impact-group:not([open]) .seo-signal-map__impact-content {
    display: none !important;
  }

  #seo-qualified-traffic .seo-signal-map__impact-content p {
    max-width: 31rem;
    margin: 0;
    font-size: 0.98rem;
    line-height: 1.5;
  }
}